Vivobarefoot to Debut its First U.S. store in New York this June

Vivobarefoot is bringing its barefoot movement and biophilic retail concept to the United States for the first time, opening a 1,500 square foot flagship at 248 Lafayette Street in SoHo, New York City, in June 2026.

A Milestone for the Brand’s U.S. Push

The SoHo store marks Vivobarefoot’s first physical retail presence in the US, arriving months after the British footwear brand established its regional headquarters in Austin, Texas. Co Founder and CEO Galahad Clark said, “New Yorkers walk more than almost anyone on earth, yet most do so in shoes that disconnect them from the ground beneath them,” framing the store as an invitation to reconnect with natural movement rather than a conventional retail launch.

Nature Led Design and Sustainability

The interior follows the biophilic format Vivobarefoot has developed across its London and Bristol stores, using natural light, plants, renewable materials, modular fittings and low energy systems to minimize the space’s environmental footprint. Every design decision is framed as an extension of the brand’s wider regenerative philosophy, keeping the store environment consistent with the product it sells.

Services and In Store Experience

Beyond carrying the full adult and children’s collection, the SoHo flagship will offer foot scanning and movement analysis, one on one natural movement coaching and access to the brand’s ReVivo program, which repairs and reconditions footwear and currently accounts for up to 15 percent of Vivobarefoot’s total sales. A dedicated VivoBiome preview area will showcase circular, made to measure footwear innovations and host regular workshops and events led by natural movement specialists.

Why SoHo and Why Now

Clark has previously noted that the UK, US and DACH region represent Vivobarefoot’s strongest markets, and that the brand targets consumers who are “rethinking health, technology, and how they want to live.” SoHo’s concentration of health conscious, design aware shoppers makes it a natural fit for a brand whose product and retail story both rest on the idea that modern footwear is fundamentally broken and needs rethinking from the ground up.