10 Interesting Facts To Know about K-Swiss

K-Swiss, an iconic name in the sportswear industry, has a captivating history that spans over five decades. Established in 1966 by Swiss brothers Art and Ernie Brunner in Los Angeles, the brand has grown from a niche tennis footwear company into a globally recognized icon of athletic and lifestyle segments. The founders’ inspiration from their passion for skiing led to the creation of the world’s first all-leather tennis shoe.

Join us as we delve into ten fascinating facts about K-Swiss that highlight its journey from a tennis court favorite to a versatile brand celebrated worldwide. Whether you’re a long-time fan or new to the brand, here are ten fascinating facts about K-Swiss that highlight its journey:

1. Founded in 1966: K-Swiss was established in 1966 in Los Angeles by Swiss brothers Art and Ernie Brunner, who shifted to California to craft superior tennis footwear. They imported leather from Swiss manufacturer Kuenzli, thus the name K-Swiss.
2. Inspiration from Leather Ski Boots: The Brunner brothers were avid skiers. They took inspiration from leather ski boots, which supported aggressive side-to-side movements, to design their all-leather tennis shoe—The K-Swiss Classic.
3. First All-Leather Tennis Shoe: The K-Swiss Classic was the world’s first all-leather tennis shoe, launched in 1966. It swiftly gained worldwide acclaim for its performance on the court and its stylish presence off the court.
4. Popularity in the 1980s: K-Swiss cemented its place in the world of tennis during the 1980s. By the early 2000s, it had transitioned into the lifestyle segment, broadening its appeal.
5. Second Style—The Gstaad: K-Swiss launched its second style 20 years after the original Classic. In 1986, the Gstaad debuted, expanding the brand’s offerings.
6. Global Expansion: By 1991, K-Swiss had opened distribution channels in the UK and Europe, marking its international presence.
7. Innovative Designs: In 2010, K-Swiss introduced Tubes, a new shoe with dynamic tubular structures for foot cushioning and support, showcasing its continuous innovation in footwear technology.
8. Ownership by Xtep: In 2024, K-Swiss is owned by Chinese sportswear company Xtep International Holdings Ltd, which acquired it for $260 million from E-Land Footwear USA Holdings Inc.
9. Heritage and Values: K-Swiss pays homage to its founders’ hardworking spirit and the competitive nature of tennis. It stands committed, passionate, real, inviting, and as believers in potential.
10. Collaborations and Partnerships: K-Swiss has engaged in notable collaborations and multi-year partnerships, including a recent one with McLaren F1 Racing in 2022, reflecting its blend of heritage and modernity.

K-Swiss’s journey from its classic 1966 roots to its modern-day athletic and lifestyle extensions is a testament to its evolving legacy in the sportswear industry.