Academy Sports + Outdoors Expands With 24 New Stores Across the U.S. in 2025

Academy Sports + Outdoors has wrapped up a milestone year by opening five new stores in Q4 2025, located in Russellville, AR; Seguin, TX; Fort Wayne, IN; El Paso, TX; and New Braunfels, TX. With these additions, the company has now launched 24 new stores across the country this fiscal year, officially surpassing the 300-store mark across 21 states. This expansion reinforces the Academy’s growing influence as one of the nation’s leading sporting goods and outdoor recreation retailers.

New Stores, New Communities, and New Jobs

The five Q4 openings reflect the Academy’s broader strategy to bring more accessible sport and outdoor shopping options to communities nationwide. Altogether, the 24 newly opened stores created over 1,400 new jobs in 2025 and contributed more than $120,000 in community donations.

Each new store celebrated with lively grand-opening events, including ribbon-cuttings, family activities, giveaways, and limited-time launch offers. Academy also partnered with local Parks & Recreation departments in each city to host youth shopping sprees, inviting kids to gear up with new apparel, equipment, and outdoor products. These events align with the company’s mission to inspire families to “Have Fun Out There,” while supporting young athletes and growing local sports culture.

Eric Friederich, Senior Vice President of Retail Operations, highlighted that Academy remains focused on delivering top brands at unbeatable value as the holiday season approaches. He emphasized that the company’s product assortment is curated to “bring joy to every member of the family at unbeatable prices.”

What Every Academy Store Brings to Shoppers

Academy Sports + Outdoors stores are designed to serve as convenient, one-stop destinations for families, athletes, and outdoor enthusiasts. Each location carries a broad mix of:

Apparel & footwear: Active, outdoor, and casual wear for men, women, and kids
Sports equipment: Gear for team sports, individual activities, and fitness
Outdoors: Camping gear, fishing and hunting essentials, hiking products, and outdoor cooking supplies
Top brands: Nike, Jordan, adidas, Carhartt, YETI, Stanley, Marucci, Titleist, Shimano, Brooks, Blackstone, Owala, and more
Private labels: Magellan Outdoors, Freely, R.O.W., BCG, H2OX, Redfield, and Mosaic

In addition to product variety, Academy offers free and low-friction in-store services such as grill and bike assembly, scope mounting, line spooling, propane exchange, and fishing and hunting license purchases. making the shopping experience as convenient as possible.

Everyday Value Through Pricing, Rewards, and Credit Benefits

Academy also strengthens its value-driven reputation by offering shoppers multiple ways to save:

• 5% Price-Beat Guarantee: If another retailer lists a lower price, Academy beats it by 5%.

• Academy Credit Card: Cardholders earn 5% off every purchase, plus $15 off their first purchase after approval.

• myAcademy Rewards: Members get 10% off their first purchase, a lower free-shipping threshold, personalized recommendations, faster checkout, and birthday perks.

These savings programs are especially appealing for families looking to stretch their budgets during holiday shopping and seasonal sports cycles.

Impact and Outlook

With 24 new stores opened in 2025, Academy Sports + Outdoors has significantly broadened its national footprint while continuing to invest in local communities through charitable activities and youth engagement. This expansion supports the company’s long-term strategy built on omnichannel convenience, community connection, and everyday low prices.

As Academy heads into its next fiscal year, the brand remains well-positioned for further growth, making high-quality sports and outdoor gear more accessible to families across the United States.