Adidas Launches First Turkish Designed Capsule With Benji and Lamia

adidas is spotlighting craft and culture in the Middle East with the new Benji + Lamia x adidas Originals capsule, now available in select stores and online. The collaboration brings together Turkish textile heritage and contemporary sneaker design, marking adidas Originals’ first locally designed Turkish collection to launch on a global platform. 

Craft Meets Street In Benji + Lamia x adidas Originals

Benji + Lamia x adidas Originals brings together the rhythm of a weave and the patience of craftsmanship through two footwear silhouettes, expressed in today’s design language.  The project celebrates how handcrafted traditions from different geographies can coexist on the same surface through lived memories, with uppers and details that reference loomwork, weaving, and folkloric patterns. 

Footwear silhouettes

The collection includes two models:

• Samba with woven and embroidered details that reference heritage craft.
• Japan Hi (also called “Lamia boots” in some posts) is a high top silhouette that shares the same craft led treatment.

Both shoes use the same collaborative design codes, handcrafted motifs, textured uppers, and materials that connect back to traditional weaving and embroidery techniques seen in Turkish and regional textile work.

Release timing and access

The Benji + Lamia x adidas Originals collection was released on February 7, 2026. It’s available online through select Middle East retailers, including CNCPTS Dubai and the adidas Turkey site, as well as through adidas Arabia channels.

The rollout is being treated as a Middle East and Turkey focused launch first, with visibility across adidas’ regional platforms in the UAE, Saudi Arabia, and Turkey.

Conclusions

For adidas, the collaboration is significant as its first Turkish design partnership brought to a global audience, signaling how the brand is using regional craft voices to differentiate collaborative work beyond just logo placement or colorway tweaks. For Benji and Lamia, the project puts handcrafted heritage and local design codes into a high‑visibility footwear format that can travel across markets.