Aetrex grows marketplace revenue 400% with Centric PXM

Aetrex is turning advanced foot-scanning data into serious e-commerce momentum. They are growing marketplace revenue by 400% after adopting Centric PXM. This move helps streamline product content and expand across channels. It shows how a heritage comfort brand can behave like a digital-native player. This happens when product information, images, and attributes are managed with precision at scale.

From single-site reliance to omnichannel growth

Founded in 1946 and headquartered in Teaneck, New Jersey, Aetrex built its reputation on comfort footwear, orthotics, and proprietary foot-scanning technology, with more than 50 million scans completed worldwide. But as shopping behavior shifted, relying on Aetrex.com alone was no longer sustainable. This was especially true with consumers discovering shoes on marketplaces, specialty e-tailers, and new digital touchpoints.

Senior Director of e-commerce Rui Kojima said, “We were seeing major shifts in shopping behavior, so we set out to meet consumers where they shop. Relying solely on Aetrex.com was no longer a viable strategy,” says Rui Kojima, Senior Director of e-Commerce.”

Centric PXM as the content backbone

To fix the bottleneck, Aetrex looked for a Product Experience Management solution that could centralize product data, digital assets, and channel content rules in one place. The company ultimately chose Centric PXM™, part of Centric Software’s AI-enabled concept-to-commercialization platform. This platform offers integrated PIM, DAM, content syndication, and digital shelf analytics capabilities.

With Centric PXM, Aetrex can now standardize titles, descriptions, sizes, materials, and imagery once. They can then adapt and syndicate that content across marketplaces and partners automatically. The result is more accurate and consistent listings, with fewer errors. This creates a scalable foundation to add new channels without multiplying manual workload.

Speed gains and marketplace revenue surge

The most immediate change has been speed. Kojima notes that what used to take 2–3 months to launch in a new marketplace can now be done in just one week. This acceleration means Aetrex can respond faster to demand spikes, seasonal moments, and retailer opportunities. They can do this with complete, channel-ready product catalogs.

On the performance side, Aetrex has reduced the time to set up promotions by 78%. They achieved 10x more daily revenue from Amazon after optimizing their marketplace strategy. Overall, the brand reports 400% marketplace revenue growth. This underscores how better product visibility and data accuracy directly translate into conversion and sell-through gains.

Aligning tech with brand DNA

The transformation is rooted in Aetrex’s core proposition: every pair of shoes or orthotics is informed by data from more than 12,000 deployed foot scanners worldwide, designed to deliver better alignment, support, and fit. Clean, structured product content lets the brand communicate those benefits clearly across channels, instead of losing nuance in inconsistent listings.

“We’re thrilled to partner with Aetrex, a company that shares our passion for innovation and customer experience,” said Fabrice Canonge, CEO of Centric Software. “This collaboration underscores our mission to empower brands and retailers with digital solutions that connect them with consumers in smarter, faster and more impactful ways.” 

For retailers and brands watching from the sidelines, Aetrex’s results offer a compelling case study in how PLM and PXM investments can go beyond back-office efficiency and unlock real revenue growth in crowded marketplaces.