Anta Sports Reports 14% Revenue Growth, Eyes Global Expansion

China’s largest sportswear company, Anta Sports Products , has posted half-year earnings that beat revenue forecasts, thanks to a rising wave of health and fitness enthusiasm among Chinese consumers in the post-pandemic era. The company’s latest financial results highlight the strong demand for sportswear and outdoor apparel, showing how Chinese shoppers continue to prioritize well-being and active lifestyles.

Revenue for the first half of the year climbed 14% to 38.5 billion yuan ($5.38 billion), according to the company’s earnings statement released Wednesday. That figure exceeded analyst expectations of 38.1 billion yuan. While half-year net profit fell 8.9% to 7.03 billion yuan, the company saw a positive shift in its operating profit margin, rising to 26.3%, signaling improved efficiency and operational strength.

Riding the Post-Pandemic Sports Boom

Chinese consumers have become increasingly health-conscious in the aftermath of Covid-19, fueling a surge in demand for outdoor gear and athletic apparel. Anta’s strategy has been to tap into this boom at all levels of the market, from mass-market consumers to premium buyers.

The company’s diverse portfolio has allowed it to capture varied customer segments. Niche outdoor labels under its umbrella, such as Descente and Kolon Sport, have posted strong growth despite relatively high price tags. This demonstrates an appetite among Chinese shoppers for premium global-quality sportswear and outdoor equipment.

Notably, Anta has also been keen on expanding through acquisitions. In May, the brand purchased German outdoor label Jack Wolfskin from Topgolf Callaway Brands, adding a well-established European brand to its already diverse lineup. Jack Wolfskin is known for durable performance-oriented clothing and equipment, aligning seamlessly with the growing interest in hiking, trekking, and mountaineering among China’s younger urban consumers.

Strategic Expansion Against Global Giants

Anta’s trajectory is not just about national dominance, it has global ambitions. Catherine Lim, a senior analyst at Bloomberg Intelligence, highlighted this in her recent commentary:

“Anta’s ambition to close the revenue gap with Nike and Adidas to emerge as one of the world’s leading sportswear entities by 2030 will drive a consistent pipeline of innovative merchandise and a strategic interest to acquire new labels.”

This vision underscores Anta’s dual strategy of innovation in product design and strategic acquisitions. By securing international labels such as Descente and Jack Wolfskin, the company is positioning itself not only as a domestic leader but also as a credible challenger to Western industry giants.

Building a Strong Multibrand Ecosystem

Over the last decade, Anta has successfully crafted a multibrand ecosystem to reduce reliance on its flagship brand. The company’s holdings now span multiple consumer segments, including:

• Anta mainline: Accessible sportswear for everyday consumers.

• Fila China: Premium lifestyle sportswear catering to middle-to-upper-class buyers.

• Descente and Kolon Sport: High-end technical gear for outdoor sports enthusiasts.

• Amer Sports acquisition (including Salomon and Arc’teryx): Advanced outdoor sportswear with global recognition.

• Jack Wolfskin: A heritage European outdoor brand now making inroads into the Chinese market.

This structure allows Anta to target China’s booming middle class while introducing them to high-quality foreign brands under its umbrella.

Challenges Ahead

Although Anta continues to strengthen its market position, challenges remain. The recent decline in net profit reflects higher investment in acquisitions, supply chains, and marketing. As Anta further expands abroad, brand positioning against established names like Nike and Adidas will be critical in defining its success.

Furthermore, industry momentum is shifting toward sustainable fashion and eco-friendly practices. Consumers globally expect environmentally friendly materials and transparent supply chains. Jack Wolfskin has already built a reputation in this area in Europe, which Anta could harness as it integrates the brand’s ethos into its wider offering.

Looking Toward 2030

With a strong domestic foundation, global acquisitions, and innovative strategies, Anta Sports is steadily moving toward its 2030 vision: being recognized alongside Nike and Adidas as one of the world’s leading sportswear powers. What began as a regional brand is evolving into a global competitor, with the resources and ambition to challenge long-standing leaders of the industry.

As China’s appetite for sports and outdoor lifestyles continues to grow, Anta is not just riding the trend, it is shaping it. For consumers, the future holds more choice, more innovation, and greater access to premium global sports brands through a company rooted in Chinese market strength.