ASICS Equips 100 Mouratoglou Coaches in Global Rollout
ASICS and Mouratoglou Academy have launched a global partnership to support elite tennis coaching and empower the next generation of players.
ASICS and Mouratoglou Academy have launched a global partnership to support elite tennis coaching and empower the next generation of players.
In a move set to shape the future of tennis, ASICS and the world-renowned Mouratoglou Academy have announced a new global partnership, aimed at fueling coaching excellence and investing in the next generation of tennis stars. This collaboration marks a significant milestone for both organizations, as they combine their expertise and shared values to empower coaches and inspire athletes around the globe.
Empowering Coaches Across Continents
Through this innovative partnership, more than 100 Mouratoglou Academy coaches across France, the USA (Zephyrhills and Atlanta), and Malaysia will be equipped with ASICS’ industry-leading performance footwear. This initiative is designed to optimize the coaches’ on-court impact as they train young, elite athletes from around the world, ensuring that the next generation of tennis stars receives the highest level of guidance and support.
The Mouratoglou Academy, under the visionary leadership of Patrick Mouratoglou—one of the most influential coaches in tennis—has long been a global reference for high-performance tennis. The Academy’s innovative training programs and commitment to athlete development attract premier talent from every corner of the globe. With locations in the French Riviera, Atlanta, Zephyrhills, and Kuala Lumpur, the Academy’s reach is truly international, making this partnership with ASICS a powerful force in the tennis world.
The ASICS T-Project: Investing in Tennis’ Future
This collaboration is powered by the ASICS T-Project initiative, which focuses on accelerating the growth of tennis worldwide. By partnering with Patrick Mouratoglou and his network of academies, ASICS is reinforcing its dedication to supporting the coaches who play a pivotal role in shaping the sport’s future.
Mitsuyuki Tominaga, President and COO at ASICS said:
“This partnership with the Mouratoglou Tennis Academy exemplifies our unwavering commitment to nurturing the future of tennis. We know the coach is the most important figure in a tennis player’s life on court, so we are therefore proud to partner with Patrick and the Academy's world-class coaching team. Through the partnership, Patrick and over 100 Mouratoglou Coaches will be equipped with our industry-leading performance footwear, to enhance their training capabilities whilst they coach the next generation of tennis talent.”
Shared Values: Excellence, Innovation, and Well-being
Patrick Mouratoglou, Founder of Mouratoglou Academy said:
"At Mouratoglou Academy, we believe every player deserves the best to reach their potential and that starts with great coaching. ASICS shares our values of excellence, innovation, and well-being, making this partnership a natural fit. I’m proud to see our coaches supported by a brand that truly understands what it takes to shape the next generation of champions, through their superior product and their belief in Sound Mind, Sound Body."
Both organizations are united by a passion for excellence and a belief in the holistic development of athletes. The ASICS philosophy of “Sound Mind, Sound Body” aligns perfectly with the Mouratoglou Academy’s focus on well-being and innovation, ensuring that athletes are supported both physically and mentally as they strive for greatness.
A Global Rollout
The ASICS x Mouratoglou Academy partnership officially launched on June 18, 2025, and is being activated at all Mouratoglou Academies worldwide, including:
By equipping coaches in these locations with top-tier footwear, ASICS and Mouratoglou Academy are establishing a new standard for coaching excellence and athlete support.
Looking Ahead: Shaping the Future of Tennis
This partnership marks an exciting new chapter for both ASICS and the Mouratoglou Academy. By combining ASICS’ expertise in performance footwear with the Academy’s legacy of coaching excellence, the collaboration aims to inspire and empower the next generation of tennis champions—one step at a time.
As the world of tennis continues to evolve, partnerships like this ensure that both coaches and players have access to the best resources, technology, and support. Stay tuned as these two powerhouses work together to shape the future of tennis, from the ground up.
