ASICS Sets Sustainability Benchmark with SX Brand 2025 Recognition

ASICS Corporation has been recognized as one of Japan’s SX (Sustainability Transformation) Brands 2025, a prestigious designation jointly awarded by Japan’s Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange. This recognition highlights ASICS’ structured approach to integrating sustainability across its business operations.

ASICS stated in its official press release:

“ASICS’ selection as an SX Brand highlights the company’s structured approach to integrating sustainability within its business operations.”

Driving Change Through the Mid-Term Plan 2026

ASICS’ Mid-Term Plan 2026 focuses on enhancing brand experience value, aiming to expand customer engagement through innovation in products, services, and digital infrastructure.

Developing an Integrated Running Ecosystem

According to the company, a key initiative is the development of an integrated running ecosystem. ASICS explained that its RUNNING ECOSYSTEM leverages data-driven insights to connect customer purchasing behavior, fitness tracking, and race participation via the OneASICS membership program. This system, ASICS noted, fosters deeper consumer engagement and brand loyalty, creating a personalized experience that aligns with the company’s core philosophy:

“A Sound Mind in a Sound Body.”

Strategic Intellectual Property Management

ASICS emphasized the importance of intellectual property in its growth strategy. The company stated that it employs robust IP Management practices to safeguard its brands, ASICS and Onitsuka Tiger, and to enhance their market value, thereby strengthening long-term corporate positioning.

Stakeholder-Centered Market Engagement

ASICS highlighted its commitment to transparent investor relations by maintaining continuous engagement with capital markets and incorporating stakeholder feedback into decision-making. The company pointed to analyst-led executive workshops as evidence of its dedication to governance and corporate accountability.

Sustainability in Action

ASICS detailed ongoing sustainability initiatives, including:

• Transitioning to 100% recycled polyester in footwear and apparel

• Reducing single-use plastics across the supply chain

• Prioritizing ethical material sourcing

ASICS partners with organizations such as the Leather Working Group and Better Cotton to ensure responsible production.

Expanding Impact: The ASICS Foundation

The company also announced the establishment of the ASICS Foundation, which supports individuals with limited access to sports and exercise due to economic or social barriers.

ASICS concluded:

“Our recognition as an SX Brand 2025 is a testament to our holistic and forward-thinking approach to sustainability, setting a benchmark for the industry and reaffirming our mission to create a sound mind in a sound body—for individuals, communities, and the planet.”