GQ just served up a Super Bowl ready tunnel moment, with Stefon Diggs stepping out in a full Thom Browne look anchored by the designer’s first ever sneaker collaboration with ASICS. The standout shoe is a Thom Browne x ASICS GEL KAYANO 14 in signature grey, part of a three colorway pack dropping in March 2026.
Thom Browne’s First Sneaker Collaboration
Since launching his namesake label in 2001, Thom Browne has released in house sneaker silhouettes but never an official collaboration with a performance brand, until now. The new project teams the New York designer with ASICS SportStyle, reworking the GEL Kayano 14, a late 2000s runner widely credited with helping kick start the current retro runner wave.
The collection consists of three tonal colorways, black, white, and grey, all tied together by thick leather piping on the overlays and subtle hits of Thom Browne’s red, white, and blue stripe motif on pull tabs, tongues, and insoles. Premium perforated suede dresses the grey and black pairs, while the white version leans into leather and mesh, keeping the performance DNA of the GEL KAYANO 14 intact.
Debut On The GQ Bowl Runway
The collaboration officially debuted on the Fall 2026 runway at the GQ Bowl show, staged at the Legion of Honor in San Francisco ahead of Super Bowl LX. In that setting, the GEL KAYANO 14 was styled exactly as it appears on Stefon Diggs, paired with Thom Browne’s shrunken grey tailoring and dress shorts, blurring the line between formal suiting and performance footwear.
Stefon Diggs, a New England Patriots wide receiver and ASICS SportStyle ambassador, modelled the grey colorway for the show and campaign, underlining the crossover between the brand’s athletic roster and its growing fashion footprint. The look echoes GQ’s own “big fit for the biggest game” framing, positioning the collab as both a tunnel style flex and a runway moment.
Release Timing And Where To Get It
According to early release details, the Thom Browne x ASICS GEL KAYANO 14 pack is set to drop on March 2, 2026, launching first via Thom Browne channels, with a potential wider rollout through ASICS.com and select retailers. The collaboration is described as limited, with pricing expected to sit above a standard GEL KAYANO 14 given the upgraded materials and luxury branding.
Sneaker media are already calling the project a landmark moment, both as Thom Browne’s debut sneaker collab and as another high fashion chapter in the GEL KAYANO 14’s recent run of partnerships with houses like Comme des Garçons, JJJJound and A.P.C.. For collectors and fashion minded football fans alike, Stefon Diggs GQ fit is effectively the first on body look at one of 2026’s most talked about performance meets tailoring sneakers.
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