WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
Song for the Mute Steps into Performance Running with “The First Breath” SS26 Drop with Adidas
Adidas and Sydney based label Song for the Mute have launched “The First Breath,” marking the first time…
Sergio Tacchini Marks its 60th Anniversary with a Return to Monte Carlo Masters 2026 as an Official Sponsor
Sergio Tacchini is marking its 60th anniversary year on home territory, returning as an official sponsor of the…
F45 Training and Reebok Unite Performance and Community in a Debut Collection Anchored by the Nano X5 Edge
F45 Training and Reebok have delivered on their October 2025 partnership promise, launching the Debut Collection with a…
Anew Golf’s Suite Blossom Shoes Bring Pink Gradient Energy to the Fairway
Anew Golf is extending its blossom story from apparel to footwear. In addition, it is introducing the Suite…
LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its ‘Everyone Wants a Piece’ Campaign
LEGO is turning its World Cup Everyone wants a piece moment into a full athlete collab ecosystem. Moreover,…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…
Eric Emanuel x Converse Drops the Denim Pack Across the Chuck 70 and Weapon Ox on April 3
Eric Emanuel and Converse have released the EE x Converse Denim Pack, a two silhouette drop landing April…
Onitsuka Tiger x Versace Releases the TAI-CHI Sakura in Eight Models
Onitsuka Tiger and Versace released the TAI-CHI Sakura on April 2. This is a collaborative sneaker first shown…
Jordan Golf Drops Its Summer 2026 Collection With Three Performance Shoes
Jordan Brand has launched its Summer 2026 Golf Collection. This is a footwear and apparel range built around…