Aviator Nation is taking its California cool to the biggest stage in American football with a limited edition, officially licensed Super Bowl LX collection created in partnership with the NFL. Dropping just in time for the game in San Francisco, the capsule cements the Los Angeles brand’s growing move into sports while staying true to its 1970s inspired, hand made in the USA DNA.
A Super Bowl Milestone For Aviator Nation
Announced on January 31, 2026, the collection marks a major milestone for Aviator Nation as it debuts its first officially licensed NFL range. Long known for deep ties to local communities, athletes, and fan bases, the brand now brings that energy directly to one of the most watched sporting events in the United States.
With 20 flagship locations nationwide, including three in San Francisco, this year’s host city, Aviator Nation, is well positioned to tap into game week buzz on the ground and online. The move extends a made in America brand into a sport that is deeply rooted in American culture and community, aligning lifestyle, fandom, and hometown pride.
What’s In The Super Bowl LX Capsule
The new lineup features styles dedicated to both the Patriots and the Seahawks, alongside a standalone Super Bowl LX capsule. Fans can ‘rep their team’ with limited team specific pieces or choose neutral championship themed merch that celebrates the event itself.
True to form, Aviator Nation leans on vintage inspired comfort, bold graphics, and unmistakable game day color and energy. Hoodies, sweats, and tops are built around the brand’s signature soft hand feel and throwback aesthetic, designed to look just as good at the tailgate or sports bar as they do on the flight home.
Paige Mycoskie On Fans Asking For This Moment
Paige Mycoskie, Founder and President of Aviator Nation, said that ”Our customers have been asking for this moment…We are excited to launch at such an iconic event as the Super Bowl. Since founding the company 20 years ago, a huge part of the brand for me has been fan engagement and getting out in the community, so we are stoked to be on site in San Francisco.”
By partnering with the NFL on Super Bowl LX, Aviator Nation underscores its aim to deliver premium, wearable pieces that celebrate the biggest moments in the game, not just everyday fandom. The collection is positioned as a way for supporters to carry the spirit of the championship long after the final whistle.
Where To Shop The Collection
During game week, Aviator Nation will be available at the NFL Shop Presented by Visa inside the Super Bowl Experience Presented by Jersey Mike’s at the Moscone Center in San Francisco. Fans can find the brand’s booth in the Upper Mezzanine/Esplanade Ballroom, alongside other official partners.
For those not traveling to the Bay Area, the full collection will also be available online, giving nationwide customers access to both team focused and Super Bowl LX designs. With limited edition status and the power of the Super Bowl platform, the drop is primed to become a collector’s favorite for both NFL die hards and Aviator Nation loyalists.
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