BingX, a leading cryptocurrency exchange and Web3 AI company, wrapped up a landmark presence at TOKEN2049 Singapore, the world’s largest crypto event, where it participated as a Title Sponsor. Across two dynamic days at Marina Bay Sands, BingX showcased its role as a thought leader in the convergence of AI and blockchain, reinforcing its position in the industry through strategic partnerships, powerful keynotes, and community engagement.
The 2025 edition of TOKEN2049 drew more than 25,000 attendees from over 160 countries, serving as the definitive global gathering for innovators, investors, and creators in the blockchain space. BingX’s participation marked one of the most memorable appearances at this year’s event, bridging the worlds of sports excellence, financial innovation, and AI-powered technology.
John Terry Joins BingX in “Trained on Greatness” Collaboration
A highlight of BingX’s participation was the presence of Chelsea Football Club legend John Terry, who joined the BingX stage as part of their ongoing global partnership. This collaboration between BingX and Chelsea FC, launched under the campaign theme “Trained on Greatness,” emphasizes how shared values of teamwork, mastery, and innovation can unite athletes and technologists alike.
During the exclusive onstage session, BingX’s Chief Product Officer Vivien Lin joined Terry for a conversation exploring leadership, teamwork, and building confidence, qualities that resonate deeply across both football and finance.
Lin and Terry reflected on the intersection of sports and digital assets, highlighting four foundational themes that drive success:
- Winning Mindset: Success stems from continuous learning, surrounding yourself with stronger teammates, and maintaining a growth mindset.
- Culture & Team Spirit: True excellence is collective, built by valuing contributions from both star players and support staff.
- Discipline & Preparation: Years of unseen sacrifice and consistency form the foundation for high performance.
- Leadership: Leading by example, adapting to teammates, and sharing responsibility are essential to sustaining results.
John Terry on Leadership and Team Culture
Speaking about leadership during the session, Terry shared insights from his long career as captain of Chelsea FC and the England national team:
“Leadership isn’t only about giving orders, it’s about listening. Some of the youngest players I captained brought fresh perspectives that made us stronger. The best teams respect every voice, no matter the age or experience. True leadership is about knowing when to speak, when to step back, and when to let others lead, because a team thrives when every individual feels valued and heard.”
Terry’s words resonated strongly with attendees, underscoring a multidimensional perspective on leadership that transcends industries, equally applicable to football clubs and global tech enterprises.
Vivien Lin’s Keynote: Borderless Money and Intelligence
In her second appearance at TOKEN2049, Lin delivered a keynote titled “Borderless Money and Intelligence: The Next Wave of Crypto x AI”. The address explored how blockchain and artificial intelligence form a synergistic relationship, where decentralization redistributes trust through blockchain consensus, and AI delivers transparency and intelligence by turning vast on-chain data into actionable insights.
She explained that the true competitive advantage of the future lies in data quality, not speculation, positioning AI as a “co-creator” in the next era of finance. “By democratizing advanced tools and adapting to users, AI ensures exchanges evolve into personalized learning systems built around individual needs,” Lin said.
Highlighting BingX’s innovation roadmap, Lin added:
“From our constantly expanding BingX AI product portfolio to our partners in the industry and beyond, BingX is building bridges between culture, technology, and community. Our goal is not just to follow trends, but to lead with meaningful products and partnerships that empower users worldwide.”
The Future of Convergence: AI, Blockchain, and Culture
BingX’s leadership at TOKEN2049 signals a new wave in the intersection of crypto and culture. Beyond being a trading platform, BingX is positioning itself as a catalyst for meaningful global connections, from its AI-driven user tools to major partnerships across sports and entertainment.
As seen through initiatives like Trained on Greatness, the company is uniting creativity, technology, and inspiration under one banner. The collaboration with Chelsea FC continues to redefine fan engagement and brand storytelling in the Web3 age, offering new ways to connect passion, performance, and progress.
BingX at TOKEN2049: Shaping the Next Chapter of Web3
With its presence at TOKEN2049 Singapore, BingX reaffirmed its leadership in AI-powered blockchain innovation and its vision of creating a smarter, fairer, and more accessible financial future. Through its growing global community, ethical technology development, and high-profile partnerships, BingX continues to set new benchmarks for transparency, trust, and creativity in crypto.
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