Birkenstock Brings Heritage Comfort To Chestnut Hill Just In Time For The Holidays

BIRKENSTOCK is strengthening its presence in the Boston, United States area with a new retail store in Chestnut Hill, Massachusetts, marking the brand’s 15th company-owned location in the U.S. and arriving just in time for the holiday shopping rush. The opening follows last year’s debut on Newbury Street in Boston, signaling a focused retail expansion in a key lifestyle market.​

Chestnut Hill joins BIRKENSTOCK’s Boston story

Situated just outside Boston, Chestnut Hill is known for its classic New England charm, vibrant retail corridor, and engaged local community—an environment that aligns naturally with BIRKENSTOCK’s comfort-driven, lifestyle positioning. The new store arrives at a strategic moment ahead of the holidays, giving local residents and visitors another destination to shop the brand’s full collection.

Located at The Street, Chestnut Hill, 27 Boylston Street, the store expands BIRKENSTOCK’S direct-to-consumer presence in the region while deepening its relationship with customers who have embraced the brand “for generations.” It reflects how heritage comfort brands are investing in premium physical spaces to tell a fuller brand story beyond multi-brand wholesale environments.​

What shoppers will find in Chestnut Hill

The BIRKENSTOCK Chestnut Hill store offers a complete assortment for women, men, and kids, including the brand’s iconic sandals and clogs, plus a wider range of sneakers, shoes, boots, socks, and more. Guests can also discover the BIRKENSTOCK Care Essentials collection, which focuses on foot and body care products and extends the brand’s “foot health” mission beyond footwear.

Designed through the lens of BIRKENSTOCK heritage, the space features signature materials such as cork, felt, and leather to create a warm, tactile environment. This immersive design approach invites shoppers to slow down, explore the assortment, and connect with the craftsmanship and comfort story that sits at the heart of the brand.

A natural next step in Boston

“Chestnut Hill is a natural next step for us in the Boston area. This new space allows us to bring BIRKENSTOCK to both our loyal fans and those just discovering the brand, furthering our connection to an area that has embraced us for generations,” David Kahan, President and Managing Director, BIRKENSTOCK Americas, said. His comments highlight how the opening is as much about community-building as it is about distribution.

The Chestnut Hill opening also comes as the brand approaches the 50-year milestone of its iconic Boston clog in 2026, a style that has become a global symbol of laid-back, functional fashion. Tying a new Boston-area store to that anniversary moment adds an extra layer of storytelling around legacy and longevity in the market.

Store details and opening hours

The BIRKENSTOCK Chestnut Hill store at The Street Chestnut Hill, 27 Boylston Street, is open from 10 AM–7 PM Monday through Saturday and 12 PM–6 PM on Sunday. Positioned in a high-traffic open-air retail destination, the location is primed to capture both intentional shoppers and casual foot traffic.

For media and shoppers alike, the brand has made high-resolution images from the new store available for download, reinforcing its focus on premium brand presentation. More information on the brand and its collections can be found on BIRKENSTOCK’s official site, birkenstock.com.

Inside the BIRKENSTOCK brand universe

Headquartered in Linz am Rhein, Germany, BIRKENSTOCK is a global brand committed to maintaining foot health, rooted in studies of foot biomechanics and a shoemaking family tradition tracing back to 1774. The brand describes itself as a timeless “super brand,” with a universe that spans from entry-level to luxury price points and touches footwear, sleep systems, and natural cosmetics.

With around 6,200 employees worldwide, BIRKENSTOCK operates a vertically integrated manufacturing base and produces all footbeds in Germany, assembling over 95% of products domestically and sourcing more than 90% of materials and components from Europe. The group maintains its own sales offices in markets including the United States, Canada, Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore, and India, underscoring its global reach.