BYLT Is Opening 7 New Stores in 2026 and Launching Wholesale at Bloomingdale’s

BYLT, the Irvine, California based premium essentials brand, is moving decisively beyond its direct to consumer roots with a retail and wholesale expansion. This expansion includes a Bloomingdale’s partnership, seven new store openings planned for 2026, and a rebuilt senior leadership team. The announcement marks the brand’s clearest signal yet that its decade long DTC first model is giving way. Now the company is adopting a full omni-channel strategy.

From DTC to Omni-Channel

BYLT has posted a 27% CAGR over the last four years, building its base through ecommerce and a small owned retail footprint before making this pivot. The brand has also grown its international presence in Canada and Australia during that same period. Additionally, this expansion into wholesale and additional physical retail reflects a broader industry pattern. Digitally native brands are using wholesale selectively to build awareness and reach new customer segments.

New Leadership Bench

Four senior hires anchor the strategic shift:

• Jared Koeni: COO + President, formerly Oakley
• Davide Mattucci: CMO, formerly Adidas, Under Armour, and Columbia Sportswear
• Joe Trachta, SVP of Product, formerly Oakley and Travis Mathew
• Chris Taylor: CFO, formerly Boardriders

The team brings direct experience scaling multi channel consumer brands, with particular depth in sportswear and performance apparel.

Retail Footprint

BYLT currently operates 15 direct to consumer retail locations nationwide, with seven more planned to open in 2026. A second Chicago area store in the Gold Coast and a Brooklyn, New York location on 6th Street are confirmed. The New York store is set for Q1 2027.

Bloomingdale’s and Wholesale

The wholesale launch begins in 2026 with select Bloomingdale’s doors as the anchor partner. Davide Mattucci, CMO of BYLT, said, “By making these strategic moves, BYLT is positioned for growth beyond its D2C roots into a major omni-channel brand. We’re looking to optimize the efficiency of D2C with the in-person shopping experiences at owned retail and select wholesale to build an enduring brand that resonates emotionally with consumers.” No additional wholesale accounts or door counts have been confirmed beyond Bloomingdale’s at this stage.

The push into physical retail and wholesale puts BYLT into a competitive space alongside established players, but its 27% CAGR suggests the brand has the commercial momentum to support the expansion.