On Running Brings Its 15th U.S. Store to Boston’s Back Bay Ahead of the Marathon
On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…
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James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…
The Barbie x Fore All Golf Collection Previewed at Masters Weekend Drops in June
Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with…
Inside Oakley’s Paris Pop Up With Custom Installations Adapted To The Parisian Gallery Aesthetic
Oakley staged a Paris pop up presentation built around an entirely custom installation, scaffolding adapted to the proportions…
A London Pop Up Made Exact Lululemon Dupes but with Renewable Energy
A climate advocacy group called Action Speaks Louder staged a faux pop up store in London in late…
JCPenney Launches “Inside Lane” Partnering with Five Women’s Basketball Athletes
JCPenney launched Inside Lane on April 13, 2026, a women’s basketball partnership program that pairs five collegiate and…
Texas AG Ken Paxton Opens A Formal PFAS Investigation Into Lululemon’s Activewear Claims
Texas Attorney General Ken Paxton launched a formal consumer protection investigation into Lululemon on April 13, 2026, issuing…
Vuori Hires Its First Ever Chief Product Officer As It Pushes Toward 25 New Store Openings
Vuori has appointed Heather Archibald as its first ever Chief Product Officer, effective April 20, 2026, in a…
Gymshark is opening its first public gym in Miami’s Wynwood district this summer
Gymshark, the British fitness apparel and lifestyle brand, has announced that it will open its first ever public…
Omni Hotels and Peter Millar Announce Exclusive Lifestyle Partnership with Debut Custom Suites in California and Texas
Omni Hotels & Resorts and Peter Millar announced an exclusive lifestyle partnership on April 10, marking Omni’s first…
Vans Takes Over The Merci Store In Paris With A 70s Skate Bowl And A New Capsule Collection
Vans and Paris concept store Merci launched a limited edition capsule collection on April 9 at the Merci…
Nike Fills Its Chief Innovation Officer Role for the Fourth Time in Three Years with Andy Caine
Nike promoted Andy Caine to Chief Innovation Officer on April 10, filling a role that has now turned…
ASOS Collection 03 with Adidas Originals Arrives Alongside Exclusive Bronze Snake UK Deal
ASOS and Adidas Originals to launch Collection 03 on April 16, the third and largest chapter in an…
WORKSOUT Opens Its First Japanese Flagship in Tokyo’s Aoyama on April 11
WORKSOUT, the influential South Korean streetwear and sneaker brand, opens its first Japanese flagship on April 11 at…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
Song for the Mute Steps into Performance Running with “The First Breath” SS26 Drop with Adidas
Adidas and Sydney based label Song for the Mute have launched “The First Breath,” marking the first time…
Wardah Beauty Welcomes Trailblazing Emirati Racer Amna Al Qubaisi as Its New Global Face for 2026
Indonesian halal beauty brand Wardah has named Emirati racing driver Amna Al Qubaisi as its new global face…
Sergio Tacchini Marks its 60th Anniversary with a Return to Monte Carlo Masters 2026 as an Official Sponsor
Sergio Tacchini is marking its 60th anniversary year on home territory, returning as an official sponsor of the…
Lacoste Welcomes Alpine F1 Driver Pierre Gasly as Its Newest Brand Ambassador
Lacoste has named Alpine Formula 1 driver Pierre Gasly its newest brand ambassador, tapping a French sporting personality…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
Sporty & Rich Opens Its LA Flagship on Melrose Ave This Weekend
Sporty & Rich is opening its Los Angeles flagship store on Melrose Avenue. This brings the wellness driven…