Thorne and Unrivaled Launch a New Era of Innovation in Women’s Sports
Unrivaled, the player-founded professional women’s basketball league presented by Samsung Galaxy, has signed a multiyear deal with Thorne…
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PGA TOUR Studios Taps SES To Power 5,000 Hours Of Annual Golf Coverage
PGA TOUR Studios has signed a new long-term agreement with SES to transform how it delivers live golf…
Mitsubishi Electric Koalas Squad To Take On The World In Women’s 3×3 Basketball
Mitsubishi Electric is making a major move into global women’s basketball, announcing it will join the FIBA 3×3…
Sports Sponsorship Industry Projected To Be Over $81 billion By 2032
The global sports sponsorship market is on track for a powerful growth cycle, with total revenues forecast to…
Inside BetMGM’s “Mullet Over” Campaign With Connor McDavid And Terry Ryan
BetMGM is bringing back Connor McDavid for a new responsible gambling campaign, rolling out a TV and digital…
Ermenegildo Zegna Group Doubles Down On Norda With A Second Strategic Investment
Ermenegildo Zegna Group is doubling down on performance-driven luxury with a second investment in Norda, the Montreal, Canada-based…
Italian Sports Icon Lotto Returns To The North American Style Game
WHP Global is bringing one of Italy’s most iconic sportswear names back into the fashion spotlight. The parent…
Afterpay Expands Holiday Partnerships to Offer Shoppers More Flexible Ways to Pay
Afterpay is kicking off the holiday shopping season with a major announcement. The company has unveiled a new…
Adidas Originals x Brain Dead Revive 2000s Style With New Retro Capsule
Adidas Originals and Brain Dead are back this month with a nostalgia-fueled capsule that fuses 2000s sportswear, video…
Inside The Eastpak–NBA Deal: What The Collaboration Reveals About The Future Of Fan Merch
Eastpak has teamed up with the NBA on a new accessories collection that fuses classic backpack design with…