Safilo agrees to acquire SPY+ and Serengeti from Bollé in a $39 million revenue deal
Safilo Group signed an exclusivity agreement with Bollé Brands on April 21, 2026, to acquire SPY+ and Serengeti,…
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OMM Drops its Debut Running Shoe After 55 years of Making Mountain Kits
OMM, the British brand born from the Original Mountain Marathon in 1968, has launched its first ever running…
Clarks Launches its First Ever Marketplace with Over 100 Brands on clarks.com
Clarks has launched its first ever owned digital marketplace on clarks.com, adding over 100 third party brands across…
Birkenstock Debuts in Switzerland With a 70 Square Meter Old Town Store at Storchengasse 23
Birkenstock opened its first Swiss store on April 14, 2026, in Zurich’s historic Old Town, the brand’s 30th…
Lululemon Founder Chip Wilson Launches a New Athletic Brand Venture
Chip Wilson, the founder of Lululemon, announced on April 17, 2026 that he is building a new business…
The British Outdoor Brand Monterrain Just Launched Its First Ever Trainer in Two Silhouettes
Monterrain, the British outdoor performance apparel brand, entered the footwear market on April 9, 2026, launching its first…
Lauren Betts Is the Latest WNBA Star to Join Reebok Following Angel Reese’s Signature Shoe Success
Reebok announced on April 16, 2026, that Lauren Betts has joined the Reebok Basketball family, making the Washington…
Billabong’s First Eyewear Collection Is Coming in 2026 Through a New L’Amy Partnership
Billabong and Connecticut based eyewear manufacturer L’Amy America announced a new licensing partnership on April 15, 2026, under…
On Running Brings Its 15th U.S. Store to Boston’s Back Bay Ahead of the Marathon
On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…
James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…