A London Pop Up Made Exact Lululemon Dupes but with Renewable Energy
A climate advocacy group called Action Speaks Louder staged a faux pop up store in London in late…
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Texas AG Ken Paxton Opens A Formal PFAS Investigation Into Lululemon’s Activewear Claims
Texas Attorney General Ken Paxton launched a formal consumer protection investigation into Lululemon on April 13, 2026, issuing…
Gymshark is opening its first public gym in Miami’s Wynwood district this summer
Gymshark, the British fitness apparel and lifestyle brand, has announced that it will open its first ever public…
Omni Hotels and Peter Millar Announce Exclusive Lifestyle Partnership with Debut Custom Suites in California and Texas
Omni Hotels & Resorts and Peter Millar announced an exclusive lifestyle partnership on April 10, marking Omni’s first…
ASOS Collection 03 with Adidas Originals Arrives Alongside Exclusive Bronze Snake UK Deal
ASOS and Adidas Originals to launch Collection 03 on April 16, the third and largest chapter in an…
WORKSOUT Opens Its First Japanese Flagship in Tokyo’s Aoyama on April 11
WORKSOUT, the influential South Korean streetwear and sneaker brand, opens its first Japanese flagship on April 11 at…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…