Louis Vuitton Is Crafting 24 Custom Trophy Trunks for Every Grand Prix on the F1 Calendar
Formula 1 and Louis Vuitton are turning the sport’s 2026 rule reset into a luxury era statement: New…
Events
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Alo Yoga Brings Oasis Wellness Activation Back to Paris Fashion Week
Alo brought its Oasis wellness activation back to Paris Fashion Week for the fall winter 2026-27 season, sharing…
Global Fashion Agenda and Visa Launch a EUR 20,000 Grand Prize for Circular Fashion Entrepreneurs
Global Fashion Agenda (GFA) and Visa launched Visa Young Creators: Recycle the Runway on March 2, 2026, a…
741 Performance and Zellerfeld Debut a 3D Printed Basketball Shoe at NBA All Star
741 Performance and Zellerfeld are using NBA All Star weekend to present a case for what athlete led,…
ASOS Locks Up Pink 9060s For Crack the Code Interactive Giveaway
ASOS ran a gamified marketing activation using combination locked lockers to give away 30 pairs of the retailer’s…
Footwear Global Events Calendar
Today’s most influential events are no longer just trade shows, rather, they are commercial proving grounds where retailers…
Footwear North American Events Calendar
The footwear industry moves at the pace of its trade calendar. From performance innovation showcases to luxury fashion…
Foot Locker Stages the largest All Star Activation in Los Angeles
Foot Locker is returning to NBA All Star Weekend for the third consecutive year with its largest activation…
The Top 10 Olympic Uniforms Bringing Runway Energy to Milano Cortina
The Olympic Games have become one of fashion’s most visible global stages. What was once functional team apparel…
Jordan Brand Takes Over LA With a ‘Giant Jumpman’ for All Star Weekend
Jordan Brand is marking its NBA All Star Weekend presence in Los Angeles with a larger than life…