Vilore Foods Brings Jumex to UTSA as Historic Sponsor for 2025–26 Season
Vilore Foods, the Texas-based leader in distributing iconic Hispanic brands, has achieved a groundbreaking milestone by announcing Jumex, Mexico’s…
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Baffin Debuts Terrain Collection With BRUCE MID and ELORA MID Hiking Boots
Baffin, renowned for extreme-weather footwear, breaks new ground with the debut of its Terrain Collection, a multi-season hiking line…
DICK’S Sporting Goods, Foot Locker Gain Final Regulatory Clearance for $24 Per Share Deal
DICK’S Sporting Goods, a leading omni-channel sporting goods retailer in the U.S., and Foot Locker have announced another major…
Heineken 0.0 Rolls Out L0VE.L0VE Cans for US Open 2025
Heineken 0.0, the world’s top-selling non-alcoholic beer, is rolling out its tennis-themed L0VE.L0VE cans to retailers nationwide just in time…
Eli Manning Joins Jersey Mike’s in Spokesperson Rivalry With Danny DeVito
Jersey Mike’s Subs, beloved for its fresh sliced/fresh grilled subs, is bringing super-sized star power to kick off…
Heisman Trophy and AXIA TIME Celebrate 50 Years of Archie Griffin With Ohio State Weekend
The Heisman Trophy, college football’s most storied individual honor, teams up with its official timepiece partner, AXIA TIME, for a…
Foot Locker Posts Mixed Q2 2025 Results Ahead of DICK’S Sporting Goods Merger
Foot Locker, a leading global retailer in athletic footwear and apparel, released its second quarter 2025 financials as…
Novak Djokovic Acquires Stake in Incrediwear and Becomes Global Brand Ambassador
Novak Djokovic, 24-time Grand Slam champion and Olympic gold medalist, is writing a new chapter in the future…
Evian Teams With Daniel Boulud and Frances Tiafoe for US Open 2025 Menu
evian natural spring water, the official water of the US Open for 39 years, is serving up a never-before-seen…
Strider Technologies Kicks Off Premier League Partnership With Brentford FC
Strider Technologies, a global leader in strategic intelligence, has kicked off a new, high-profile partnership with Brentford Football Club,…
Foot Locker Investors Back $24 Per Share Deal With Dick’s Sporting Goods
Foot Locker shareholders have overwhelmingly approved the company’s acquisition by Dick’s Sporting Goods, Inc., marking a pivotal move in the…
Louisiana Hot Sauce Becomes Official Hot Sauce of LSU Athletics
The Original Louisiana Brand Hot Sauce, a 96-year-old favorite in Cajun and Creole kitchens nationwide, has announced a…
Top 10 Sneaker Brands by Sales in 2025
adidas has emerged as the undisputed leader in the sneaker category for late summer 2025, dramatically outpacing all…
Monster Energy Signs Maxx Crosby in Multi Year NFL Partnership
Monster Energy is charging onto the gridiron with its latest high-impact signing: Maxx Crosby, the All-Pro defensive end of the Las…
Travis Kelce’s Stylish New Collaboration with American Eagle
NFL star Travis Kelce has partnered with American Eagle to launch a fresh limited-edition clothing collection called AE…
OIKOS Names Carlos Alcaraz Global Brand Ambassador in New Strength Campaign
OIKOS, America’s #1 high-protein yogurt brand and part of Danone North America, is launching a bold new multi-year global…
On Holding Reports 38% Sales Growth in Q2 2025
On Holding AG, better known as On Running, continues its rapid ascent in the premium footwear and athletic…
NFL and Abercrombie & Fitch Team Up to Blend Game Day and Everyday Style
US-based retailer Abercrombie & Fitch has been announced as the National Football League’s (NFL) official fashion partner under…
Microsoft and NFL Extend Partnership to Drive AI Innovation in Football
Microsoft Copilot and Azure AI will fuel decision-making game day operations and front-office efficiency in a multi-year league-wide…
Toyota 2025 Becomes Official Flag Football Sponsor for SI Women’s Games in Oceanside
The inaugural Sports Illustrated Women’s Games launches in October with world-class talent community engagement and a new focus…
Softstar Shoes Acquires SOM Footwear Expanding 40 Year Legacy
Tucked into the lush Willamette Valley, Oregon, Softstar Shoes has specialized in handcrafted, barefoot-inspired footwear since 1985, all proudly designed and…
Skechers World Champions Cup Returns to Tampa Bay December 2025
The world of golf is abuzz as the Skechers World Champions Cup supporting Shriners Children’s, the PGA TOUR Champions’…
Kith and Birkenstock Drop Luxe Boston Braided Pack for Fall/Winter 2025
Kith and Birkenstock have once again joined creative forces to unveil the Fall/Winter 2025 “Boston Braided Pack,” marking…
Hyperice Launches Runner Recovery Program With Atlanta Run Club, Do Not Disturb
Hyperice Atlanta Run Club and Do Not Disturb join forces to bring elite recovery and wellness to the…