Birkenstock Reports €2.09 Billion Sales With 15.9 Percent Growth
Birkenstock is reaching new heights in both sales and manufacturing scale as it leverages soaring demand and invests…
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Retail
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On x BEAMS x REI Launch Global Outdoor Capsule Inspired by Matterhorn Fuji Rainier
On and BEAMS and REI Co-op have created a collection that brings three continents together in a blend…
Topo Athletic Reports 45 Percent Q2 Sales Growth and Expands Headquarters
Topo Athletic is accelerating its growth story with a major headquarters expansion in Framingham as record sales and…
ALLSWIFIT Expands Line With New StediBase and MoveSlide Sneakers
ALLSWIFIT, NORTIV 8’s performance-driven line trusted by over 3 million movers, including 10,000+ fitness pros and stylists, and…
Condé Nast launches Vette to tap $200 billion creator economy with AI-powered storefronts
Condé Nast will launch Vette to reinvent influencer-led shopping with creator storefronts and seamless direct-to-consumer experiences. What Makes…
DSC 2 unveils DURAPONTEX L-TAC cutting footwear energy use by 50%
DSC is changing sustainable footwear manufacturing with its DURAPONTEX L-TAC foam that lowers energy use and carbon emissions…
Roots Launches New Store Concepts Blending Heritage With Modern Retail Trends
Roots is redefining store experiences in Canada by blending modern design elements with heritage details for refreshed flagships…
Reebok and MARKET Launch Land and Sea Inspired Club C 85 Collection
This new capsule brings together earth textures and aquatic energy in a creative collection made for bold spirits…
Balega launches Feel the Difference campaign highlighting comfort innovation for athletes
Balega is raising the bar for performance running socks with the launch of its new Feel the Difference…
Reebok and Kodak 2025 Drop Retro Capsule Highlighting Gen Z Vintage Fashion Trends
This collaboration brings film-inspired color and design to timeless Reebok sneakers and apparel for the next generation of…
Stanley 1913 and PSG 2025 Launch First Official French Football Partnership
Stanley 1913 and Paris Saint-Germain are creating a new standard in sport and lifestyle partnerships by fusing iconic…
Igloo Unveils Wearable Cooler Fanny Pack in New NFL Drop
Football fans can now sport exclusive new coolers and drinkware for every occasion as Igloo launches its biggest…
PUMA 2025 Launches Danielle Guizio Capsule With Retro 90s Revival
The latest Collab from PUMA and Danielle Guizio lands with signature New York attitude and an understated retro…
Zales 2025 launches The Line Up jewelry with TOGETHXR to spotlight women in sports and culture
Jewelry goes beyond style with a new collaboration that sets the standard for empowerment and celebrates the influence…
Anta Sports Reports 14% Revenue Growth, Eyes Global Expansion
China’s largest sportswear company, Anta Sports Products , has posted half-year earnings that beat revenue forecasts, thanks to a…
SQAIRZ and Perfect Game Launch Limited Edition Palm Baseball Shoe
SQAIRZ, the Official Footwear Partner of Perfect Game, proudly announces the debut of their first-ever collaborative release: the…
JackRabbit Expands Retail Footprint With DICK’S Sporting Goods Nationwide
Micro ebike enthusiasts can now find JackRabbit‘s award-winning portable electric vehicles at major sporting goods stores across the…
Marshawn Lynch and Dove Men+Care Unveil BEASTMODE Collection at Target
Marshawn Lynch puts his signature confidence and energy into two bold new body care scents built for everyday freshness and post-workout swagger. A Game-Changing Collaboration Arrives Dove Men+Care…
Saucony Unveils SILO AW25 Collection Blending Luxury and Performance
Saucony, renowned globally for its innovation in performance running and lifestyle footwear, is set to reimagine the luxury-sport…
Away Launches First-Ever WNBA Athlete Partnership With Sabrina Ionescu
Away, the award-winning travel brand known for its innovation and design, has launched a multi-year partnership with New York…
Pacsun and Aleali May Launch Second NFL Collection With 10 Teams Represented
Pacsun and renowned fashion designer Aleali May have announced the release of the highly anticipated second iteration of the NFL x ALEALI…
Hershey 2025 launches Shaq XL sneaker gummies after 11M units sold in debut year
Bigger flavor and bigger bites are on shelves now as a candy legend expands his XL lineup with…
Green Bay Packers and Tork Kick Off 5th Annual “Tackle Hygiene with Every Catch” Campaign
As Green Bay Packers fans return to Lambeau Field for the 2025 home opener, the team is again teaming up…
Footwear Industry Marketing Trends Inspired by Online Casino Gamification Strategies
In 2025, the footwear world will quietly borrow from gaming psychology and the allure of online casino environments.…