
Skims for Team USA Drops a Winning New Lineup on January 8th
SKIMS is gearing up for a major moment in sportswear, with SKIMS for Team USA set to return…
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SKIMS is gearing up for a major moment in sportswear, with SKIMS for Team USA set to return…

Authentic Brands Group is deepening its surf and outdoor footprint with a multi-brand expansion. It is expanding its…

The 2025 Africa Cup of Nations in Morocco is doubling as a live runway for African designers, artisans,…

ANTA Group is turning its three-year refugee commitment into a long-term play, keeping displaced children in Africa learning…

Under Armour has leaned into fight-week humour with Paddy “The Baddy” Pimblett. They unveiled a spoof boxing boot…

From the first Three-Stripes training models to marathon-tested speed machines, adidas has used footwear to tell its whole brand story. Each decade…

Multi-hyphenate NBA guard Shai Gilgeous-Alexander is introducing SHAI 001: CLEAN SLATE, a debut footwear drop positioned as a…

The Nike “From Anywhere” narrative built around basketball player Caitlin Clark is expanding across global marketing, positioning her…

When Stephen Curry signed with Under Armour in 2013, it was a gamble for both sides: a sharp‑shooting…
When playing netball, you shouldn’t underestimate the importance of footwear. Unlike classic athletic shoes, netball shoes have unique…

Nike is writing the next chapter of Devin Booker’s signature story with the Book 2 collection. This collection…

Ralph Lauren is deepening its nearly 20‑year partnership with Team USA by unveiling new opening and closing ceremony…

Jordan Brand is setting up hoopers for serious shift moves with the new Luka 5, a performance-driven silhouette…

Kith and Columbia Sportswear are closing out 2025 with a high-performance alpine drop. This pushes their long-running partnership…

Under Armour is reimagining the everyday gym bag with the launch of the No Weigh Duffle Backpack, a…

ASICS has chosen Ann Arbor as the home of its first U.S. research hub, deepening its commitment to…

Adidas has introduced the new F50 Salah as the latest chapter in its speed-focused boot franchise, created with…

Nike has introduced the ACG Zegama, a next-generation trail running shoe engineered for ultramarathon distances and extreme terrain,…

Giant Group USA has announced that it will relocate its U.S. headquarters from Newbury Park, California, to Boulder,…

The Harden Vol 10 deserves a story that’s as clear and sharp as Harden’s stepback. Ten Years of…

Adidas doubles down on German basketball with a major new long-term partnership with the German Basketball Federation (DBB),…

PB5star is stepping into the spotlight with the launch of the PB5 Cosmic, a lifestyle-meets-performance court shoe built…

Unrivaled, the player-founded professional women’s basketball league presented by Samsung Galaxy, has signed a multiyear deal with Thorne…

PGA TOUR Studios has signed a new long-term agreement with SES to transform how it delivers live golf…