Unrivaled Closes $340M Valuation Series B to Redefine Women’s Basketball
Unrivaled, the groundbreaking women’s basketball league founded by athletes for athletes, has secured a $340 million valuation with…
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Sports
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ororo Taps NHL Star Charlie McAvoy as New Global Ambassador
ororo, the most trusted heated apparel brand delivering premium, durable, and cost-effective gear for cold conditions, has announced…
Crown Royal Expands NFL Tailgate Tour With Fan Seat Upgrades and Military Support
Crown Royal is taking NFL game days to the next level with a nationwide Rig tour that brings…
New Balance and Atalanta BC Unveil New Balance Arena in Bergamo
Built in 1928, the ground, home to generations of Nerazzurri (“the black and blues”), has hosted Atalanta fans…
e.l.f. Cosmetics Makes Historic Debut With Tottenham Hotspur Men’s Team
elf Cosmetics Expands Partnership With Tottenham Hotspur, Making Historic Carabao Cup Debut and Strengthening Commitment to Women’s Football.…
Premier Lacrosse League and U.S. Bank Bring Lacrosse to the Oculus in New York City
The Premier Lacrosse League (PLL) and U.S. Bank turned the iconic Oculus at World Trade Center in New York City into the city’s…
Connecticut Sun and TD Bank Empower 40 Girls with Financial Literacy and Confidence Program
Connecticut Sun and TD Bank just hosted a “Bank on Her” event to empower young girls with money…
Victory Live Partners with Las Vegas Raiders to Power Data-Driven Ticketing and Analytics
Victory Live is joining forces with the Las Vegas Raiders to power the team’s business operations and brand…
Sportiqe Launches Sinatra Collection Inspired by Yankee Stadium Tradition
Sportiqe’s Center Field Collection honors the unmistakable sound of victory at Yankee Stadium with Frank Sinatra-inspired apparel that…
Maybelline launches Only in Matte Ink campaign with Olympic rugby star Ilona Maher
Olympic-level rugby meets bold beauty as a longwear lipstick goes through the ultimate sports test on and off…
EverPass Adds ESPN+ to Commercial Venues With 2,200 Live Events a Year
Sports fans will have more reasons than ever to gather at their favorite venues as EverPass brings more…
Torchy’s Tacos Chiefs Partnership Turns Big Plays Into Free Tacos and $1 Donations
Torchy’s Tacos and the Kansas City Chiefs have cooked up a nationwide taco celebration that rewards fans for…
Legends Global Merger Creates World’s Largest Live Events Company
A new era begins in live events and venue management as two industry giants unite to shape experiences…
Rokt and Oracle Red Bull Racing Launch First-Ever All-Female Team in British F4 Esports
Oracle Red Bull Racing and Rokt have announced the first-ever all-female team to compete in the Motorsport UK…
FanDuel Sports Network MLB Season Breaks Record With 2.8 Billion Minutes Streamed
FanDuel Sports Network just delivered its strongest season ever with explosive streaming growth that is reshaping how baseball…
Sports Illustrated Tickets Secures $50 Million Credit Facility to Drive Expansion
Sports Illustrated Tickets has firmly established itself as a formidable force in the live event ticketing marketplace, recently securing…
Canadian Women & Sport Launches ‘Get Girl Coached’ to Keep Girls in the Game
Canadian Women & Sport, a national non-profit organization dedicated to creating equity and inclusion throughout Canada’s sport system,…
Veritone Signs Landmark Licensing Deal With ESPN for NCAA Audio Archive
Veritone, a leader in building human-centered enterprise AI solutions, has announced a landmark agreement with ESPN to license ESPN’s…
Soccer vs Football Cleats 2025 Key Differences for Performance and Safety
Whether you’re shopping for new gear, entering a school sports season, or just curious about the design behind iconic athletic shoes,…
Jack Victor Fall Campaign Teams Up With MLB’s Austin Wells to Redefine Modern Menswear
Jack Victor and Austin Wells are redefining modern men’s style by blending classic tailoring with New York’s athletic…
Nutrafol Becomes MLB’s Official Hair Growth Partner in Groundbreaking Multi-Year Deal
Nutrafol, the leading dermatologist-recommended hair growth supplement brand, has entered into its first-ever, multi-year sports partnership with Major League…
Captain Morgan Unveils New Fan Challenge Across 12 Cities
Captain Morgan is electrifying the 2025 football season with its new campaign, The Captain’s Challenge, inviting fans across America to…
flyExclusive Partners With Coco Gauff as Global Brand Ambassador
flyExclusive, a leader in premium private jet travel, announced that two-time Grand Slam Champion and American tennis superstar Coco…
REIGN adds DeMarcus Lawrence to athlete ambassador lineup
DeMarcus Lawrence brings top-tier football performance and relentless drive to the REIGN Total Body Fuel family as its…