Seattle Kraken’s Jessica Campbell Joins L’Oréal’s Worth It Campaign
Jessica Campbell, a trailblazer in professional hockey, has partnered with L’Oréal Paris Canada for its latest campaign, Worth…
Sports
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Serena Williams Joins Forces with Raptors’ Owner to Launch Toronto’s WNBA Era
Tennis legend Serena Williams has acquired an ownership stake in the WNBA’s Toronto Tempo, becoming a co-owner of Canada’s first franchise…
Saucony Launches Global Campaign “Run As One” Unites People and Culture
Saucony, the global performance running and lifestyle brand, has unveiled its latest global brand campaign, Run as One,…
e.l.f. Cosmetics and NWSL Launch Multi-Year Partnership
e.l.f. Cosmetics, a brand from e.l.f. Beauty has forged a groundbreaking multi-year sponsorship with the National Women’s Soccer…
The Athletic Force Designing High Fashion for Tall Women
This International Women’s Day, we celebrate Kristine Anigwe—a Nigerian-American basketball star, fashion visionary, and advocate for inclusivity. Known…
Travis Hunter Leads Global Campaign “Unlike Anything” With HEYDUDE Partnership
HEYDUDE, the beloved casual footwear brand renowned for its effortlessly stylish and lightweight designs, is coming in hot…
Jrue Holiday Partners With RHONE
In the world of performance-driven apparel, Rhone stands out as a brand designed for those committed to the…
Sportswear’s New Era for Female Athletes
For decades, the world of sports has been shaped by stories centered on men. But now, a shift…
Más+ by Messi Expands Distribution Across the U.S.
Lionel Messi is not just scoring goals on the soccer field—he’s now making waves in the hydration market…
The Most Popular Sneaker Brands at the US Open 2024
At the 2024 US Open, tennis players showcased a diverse range of popular and innovative tennis shoe brands,…