Why Women’s Sports Are the Next Marketing Frontier, Report
With fandom evolving and cultural relevance on the rise, women’s sports are fast becoming one of the most…
Sports
657 posts
PepsiCo Taps into Formula 1’s 1.6 Billion Viewers with Global Partnership
PepsiCo and Formula 1 join forces in a major new global partnership set to energize fans in 2025…
Karl Kani Signs State Champion King Kendrick to First NIL Deal
Streetwear pioneer Karl Kani, renowned for shaping hip-hop fashion and breaking barriers as the first non-sportswear brand on…
NIKE and LEGO Announce Multi-Year Partnership to Champion Play, Creativity, and Sport
Two of the world’s most iconic brands, NIKE, Inc. and the LEGO Group, have unveiled a groundbreaking multi-year…
SQAIRZ Named Official Footwear Partner for Youth Baseball Performance
Perfect Game, the world’s largest youth baseball and softball platform and scouting service, has announced a landmark multi-year…
Venus Williams Champions Global Wellness with Strategic Investment in Walking App WeWard
Tennis icon and entrepreneur Venus Williams has taken her advocacy for health to new heights, joining forces with…
Pickleball Footwear Market to Double by 2034 as Sport’s Popularity Soars
The global pickleball shoes market is experiencing rapid growth, driven by the sport’s rising popularity. Valued at $0.5…
Ben Johns 3D Orthotic Helps 48M Pickleball Players Prevent Injury
Foot Solutions, a leading footwear and custom orthotics retailer, has partnered with pickleball champion Ben Johns to launch a specialized 3D-printed…
Electrolit Targets NWSL’s 28% Growth with Diana Ordóñez Deal
Electrolit has partnered with Houston Dash forward Diana Ordóñez as its latest brand ambassador, reinforcing its commitment to elite athlete…
Coach Leverages WNBA Record 2025 Draft Attendance for Multiyear Partnership
Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through…