Industry

New Era adidas 59FIFTY Caps Target 3 NCAA Teams Amid Baseball’s 18% Viewership Surge

New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with custom-designed 59FIFTY fitted caps, blending performance innovation with fan-centric style.…

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Foot Locker is stepping up its game in the world of footwear and apparel retail with Ometria, a cutting-edge Customer Data Platform (CDP).…

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Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion in 2024, accounting for 54% of its total revenue and marking a 13% increase from its 2022 milestone of crossing €4 billion for the first time.…

Under Armour’s $30 Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B

In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative collection at Milan Design Week, merging high-performance design with circular sustainability.…

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BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch a new NSF Sport-certified supplement line, reinforcing its commitment to athlete safety and performance.…

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The global sustainable footwear market is undergoing a transformative phase, driven by heightened environmental awareness and material innovations.…

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Women’s sports are emerging as the ultimate power play for fashion and beauty brands.

REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.

In a world where fashion and technology increasingly collide, Revolve Group (RVLV), the trailblazing retailer beloved by Millennial and Gen Z consumers, has once again raised the bar.…

GeoPilot Launch

NORTIV 8, a leader in high-performance footwear, has unveiled its GeoPilot Tactical Boot Collection, a versatile line designed for professionals, outdoor adventurers, and everyday users.…

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In a move that’s set to shake up the fashion footwear world, Steve Madden has announced its acquisition of Kurt Geiger, the iconic UK-based brand known for its bold designs and quintessential British flair.…