10 Footwear Myths Still Shaping the Industry
Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…
Industry
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Inside New Balance’s Pie And Mash Takeover For The London Marathon Training Range
New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…
On Signs Jamaican 100m Sprinter Ackeem Blake as Its First Professional Jamaican Athlete
On signs Jamaican sprinter Ackeem Blake as its first professional Jamaican athlete, marking a clear push into sprinting…
adidas x Willy Chavarria Blur Streetwear and Football at Paris Fashion Week with ‘Eterno’
adidas Originals and Willy Chavarria’s ‘Eterno’ FW26 project opens at Paris Fashion Week as a runway show and…
Top 10 Luxury Footwear Power Rankings
Luxury footwear operates on a different set of rules than the broader shoe market. Volume is secondary. Keeping…
10 moments that defined the adidas vs. Puma rivalry
The rivalry between Adidas and Puma began as a family dispute long before it became a global brand…
2026 Lifestyle Footwear Brand Power Rankings
Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…
Anta Sports Marks A New China Led Era With A 29% Stake In Puma
China’s Anta Sports’ move to buy a major stake in Puma marks one of the most significant power…
Nike Appoints New Regional Leadership for EMEA, Greater China and APLA
Nike is reshaping its regional leadership structure across EMEA, Greater China, and APLA, with new VP/GM appointments designed…
4 of Nike’s Biggest Footwear Controversies
At a certain level of scale, a sneaker stops being just a sneaker. For Nike, every product that…