Christian Louboutin Elevates Menswear With SS27 Collection Featuring Jaden Smith
Christian Louboutin is treating menswear as a complete luxury universe rather than an extension of its women’s business.…
Industry
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Richard Mille Strengthens Its Performance Identity Through Elite Cycling
Richard Mille is using elite cycling to underline its role as a true performance brand, not just a…
Supreme and Yuketen Elevate Craftsmanship With the Leo Collaboration
Supreme’s latest collaboration with Yuketen shows how deep craft can sit comfortably inside modern streetwear. Instead of chasing…
Kappa and Modelo Celebrate Football Culture With New Collection
Kappa and Modelo use their latest collaboration to show that football extends far beyond the pitch. The Kappa…
Oakley Expands Beyond Eyewear at Milan Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
Castore Acquires Grenson to Strengthen Its Lifestyle Footwear Strategy
Castore’s acquisition of Grenson marks a clear step in how performance-led labels are thinking about their future. This…
Fratelli Rossetti Reimagines the Brera Loafer and Ballet Flat for SS25
Fratelli Rossetti is using its SS25 “Shades of earth, shades of summer” presentation at Milan Fashion Week to…
Ralph Lauren Aligns Purple Label with Formula 1’s Luxury Lifestyle Boom
Ralph Lauren is quietly reshaping the identity of Purple Label. For Spring 2027, the brand is placing its…
Ferrari Spring 2027 Intro Collection Elevates the Brand’s Luxury Fashion Vision
Ferrari’s Spring 2027 Intro Collection makes one thing clear: the brand now thinks like a luxury house, not…
ASICS Expands Global Research Network With ISS Europe and HUMAN FAB
ASICS is not just making new shoes, it is rebuilding how it studies sport. With a new European…