Authentic Brands Group Launches Mercado Libre Partnership in Mexico
Authentic Brands Group is expanding further into Latin America through a new partnership with Mercado Libre in Mexico.…
Industry
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adidas Unveils Mexico Third Kit Inspired by “Somos México” and Unity
adidas is presenting the Mexican National Team’s new third kit as more than a color update. Instead, it…
ASICS “Get The Glow” Campaign Redefines Beauty Through Daily Movement
ASICS is changing the wellness conversation by focusing on movement instead of beauty routines. With its new “Get…
GORE-TEX Celebrates 50 Years of Innovation Across Outdoor and Streetwear Culture
GORE‑TEX is marking its GORE-TEX 50th anniversary and 50 years of “Going Further, Together” by opening its archives…
Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
Authentic Brands Group Emerges as Leading Bidder for Lee Jeans
Authentic Brands Group (ABG) is emerging as a leading candidate to buy Lee Jeans from Kontoor Brands. The…
adidas Basketball and Broadwick Studio Launch Ant Farm Experience Platform
Broadwick Studio and adidas Basketball have transformed “Ant Farm” into more than a campaign. Instead, the project works…
Burberry Unveils First Performance-Focused Activewear Collection
Burberry is entering the activewear market with the launch of Burberry Activewear. The new collection combines performance-focused design…
Dick’s Sporting Goods Unveils House of Sport Joliet at Rock Run Collection
Dick’s Sporting Goods is expanding its House of Sport concept to Joliet. The new location will anchor the…
Lululemon Launches SLNSH Spring 2026 16-Piece Movement Capsule
Lululemon and British designer Saul Nash are pushing their collaboration further with SLNSH Spring 2026. The 16-piece collection…