Crocs and Himesh Reshammiya Launch Your Crocs Your Rizz Campaign in India

Unfiltered charisma and bold self-expression headline a playful new partnership between pop icon Himesh Reshammiya and global footwear leader Crocs.

A Collaboration Celebrating Uniqueness

Crocs and Himesh Reshammiya have joined creative forces for ‘Your Crocs, Your Rizz,’ a campaign all about effortless style and being unapologetically yourself.

As a genre-defying musician and entertainer, Himesh is known for breaking the mold and this collaboration captures that same energy with humor, confidence, and unmistakable flair.

The Film (Signature Drama Meets Street Style)

Conceptualized by Kulfi Collective, the film opens in a restaurant with Himesh serving his iconic, dramatic poses, leaving his manager and a fan in awe.

As a slowed, reverb-rich version of the cult hit ‘Dil Ke Taj Mahal Mein’ sets the mood, viewers see that Himesh’s focus isn’t on attention, but on a fan’s bold Crocs.

A quick compliment sparks mutual admiration, prompting the fan to mirror Himesh’s legendary energy.

Without a word, their shared confidence and Crocs unite the scene, underscored by the campaign’s tag: “Your Crocs, Your Rizz”.

The Spirit of ‘Rizz’ (Effortless Confidence)

The campaign film radiates the Crocs brand spirit playful, stylish, and brimming with self-assurance. ‘Rizz’ embodies a quality that can’t be forced or faked; it’s about authentic self-expression and comfort in your own skin.

In a world that often celebrates loud statements, Crocs and Himesh remind us that true charisma is in simply being real.

Himesh Reshammiya on Self-Expression

“Whether it’s music or style, I’ve always followed my own rhythm. Crocs represents that same spirit being comfortable in your own skin, unapologetic in your choices, and unstoppable in your energy. ‘Your Crocs, Your Rizz’ is a reminder that self-expression doesn’t need to be loud; it just needs to be real,” shared Himesh Reshammiya about the project.

A New Era of Bold Storytelling for Crocs

With this campaign, Crocs demonstrates its commitment to culture-first narratives and internet-friendly humor in India.

The campaign film is live across Crocs India’s social media and digital channels and is quickly making waves for its originality and relatability.

Industry Voices on the Campaign

“Real confidence comes from being completely yourself,” stated a Crocs spokesperson. “Himesh embodies that spirit perfectly confident, original, and entirely his own. ‘Your Crocs, Your Rizz’ is about presence, not performance”.

Kulfi Collective’s co-founder and CCO, Akshat Gupt, added, “Himesh is pure internet gold mysterious, legendary, and just unapologetically himself. We wanted to bottle that energy: effortless, a little absurd, and completely magnetic.”

Watch and Join the Movement

The campaign’s focus on authenticity, humor, and cultural pride gives Crocs a dynamic push into India’s pop conversation. With exclusive content available across digital platforms, “Your Crocs, Your Rizz” invites everyone to celebrate personal style no explanations needed.