CWENCH Teams Up With Cole Caufield for Rocket Berry Blast Across 3300+ Retailers

CWENCH and Cole Caufield bring summer flavor to athletes everywhere as Rocket Berry Blast debuts in thousands of stores for 2025.

CWENCH Hydration, the flagship sports drink from Cizzle Brands, is turning up the heat on beverage innovation and athlete partnerships. As thirst for bold new flavours soars, CWENCH has teamed up with Montreal Canadiens’ star right winger Cole Caufield to launch Rocket Berry Blast—a sweet, juicy, and summer-perfect limited-edition flavour now available across over 3,300 locations in North America and Europe.

Rocket Berry Blast: A Flavour Built for Summer (and the Rink)

Unveiled officially this week, Rocket Berry Blast signals CWENCH Hydration’s ongoing expansion since its debut in late May 2024. The flavour packs a punch with its fruity profile—ideal for rehydrating after hockey practice, a long run, or simply on a hot day. Developed in partnership with fan favourite Cole Caufield, Rocket Berry Blast aims to fuel athletes of all ages and celebrate the energy and flair synonymous with both Caufield and the CWENCH brand.

Limited Flavours, Big Growth

The launch expands on a series of creative releases that have seen CWENCH Hydration surge in popularity well beyond its core line-up. Alongside staples like Rainbow Swirl, Blue Raspberry, Berry Crush, and Cherry Lime, fans have enjoyed an ever-changing roster of limited-edition runs. Recent collabs include:

• Tropical Flow and Pink Lemon Flow with Coach Chippy

• Celly Freeze, co-created by a roster of content creators and pro athletes—Austen Alexander, Coach Jeremy, Nasher, Pavel Barber, Chippy, and Swaggy P (Pete Lenes)

Tropical Flow was so well received it’s now a permanent part of the CWENCH core offering, demonstrating how new flavour launches become instant hits with recreational and pro athletes alike.

Where to Find Rocket Berry Blast

This latest flavour is rolling out through trusted sports and health retailers in Quebec and beyond, including:

• FGL: Entrepot du Hockey

• Sports Rousseau

• Hockey Experts

• ShopSante

• Source for Sports

This targeted distribution supports the brand’s strong growth in Quebec, where the connection with Cole Caufield is especially powerful among local fans and athletes.

Leadership Commentary and Ambitions

John Celenza, Founder, Chairman, and CEO of Cizzle Brands commented: “It seems that athletes of all ages just can’t get enough of CWENCH Hydration, which becomes even more evident whenever we launch a new flavour. The success of Tropical Flow, Pink Lemon Flow and Celly Freeze have all blown past our already high expectations, and we expect Rocket Berry Blast to do the same. It’s one of our favourite flavours to date, perfect for being active during the summer or for long days at the rink. We couldn’t have picked a better teammate than Cole Caufield to bring it to life. He is a true star in all respects and is loved in Quebec, where we’re seeing strong growth and want to build an even stronger presence for CWENCH and all our products.”

Why This Launch Matters

• Athlete Collaboration: Partnering with a hockey superstar boosts relevance among youth and sports communities, especially in Quebec.

• Rapid Growth: Now across 3,300+ points of sale, CWENCH Hydration is swiftly becoming a staple for athletes seeking new, refreshing hydration options.

• Innovation-Forward: Continual releases of limited and permanent flavours, especially those co-created by athletes and influencers, keep the brand fresh and top of mind.

From summer athletes to ice warriors, Rocket Berry Blast embodies the fun, collaborative, and high-energy identity that defines the next generation of sports drinks.