Hockey fans in Ottawa can look forward to a new game day tradition with Powerplay Punch and a long list of CWENCH-branded experiences across the region.
CWENCH Hydration Strengthens Its Roots in Hockey
This fall the Ottawa Senators enter a collaboration with Cizzle Brands that makes CWENCH Hydration the official sport drink of the Senators for the 2025-2026 NHL season and beyond. Not only does the deal lock in beverage exclusivity at Canadian Tire Centre, but it brings a wave of in-arena advertising, festival sponsorships, and a limited-edition flavor—Powerplay Punch—that hits shelves across Canada’s National Capital Region.
Official Partnership Details and Activation
Under the three-year agreement, CWENCH Hydration is the only isotonic beverage sold in bottles, cans, or Tetra Pak at the Canadian Tire Centre for Ottawa Senators and Ottawa Black Bears games, as well as Bell Sensplex and Richcraft Sensplex events. The standout highlight is Powerplay Punch, branded with Senators logos and designed exclusively for Sens fans—a first for the hockey community.
Support for the campaign comes from key retail partners including Sobeys, Healthy Planet, and Circle K, making the limited edition easy to find for fans everywhere.
Robust In-Arena and Community Presence
The agreement brings major advertising exposure for CWENCH, including:
- LED and digital displays throughout Canadian Tire Centre
- Dasherboard visibility on televised away games
- Presenting sponsorship of Senators’ pre-game warm up and youth leagues at Sensplex
- Title sponsorship of Hockey Fest at the Bell Capital Cup
This partnership also connects with the next generation through spring and summer youth hockey and lacrosse leagues, and features daily promotions at community rinks.
Brand Vision and Growth in Canada
John Celenza, Founder, Chairman, and CEO of Cizzle Brands, said: “The start of hockey season in Canada is a special time of year for hockey players, hockey fans of all ages, and for us at Cizzle Brands. So, it’s great to be announcing this deal with the Senators, our first official agreement with an NHL team. The CWENCH Hydration brand has reached a key level of maturity, with a particularly strong presence in Canada’s National Capital Region, which will only grow with the launch of Powerplay Punch. It is a pleasure to team up with the Ottawa Senators, for many exciting hockey seasons ahead.”
CWENCH Hydration already serves as Official Hydration Partner of USA Hockey, and notable NHLers like Cole Caufield and Nathan MacKinnon have been ambassadors for the brand.
Why It Matters for Ottawa Fans
This partnership cements CWENCH Hydration at the heart of Senators hockey culture, both at the arena and for fans seeking that Powerplay Punch refreshment at home, gyms, or local rinks.
Find more info at Cizzle Brands and Ottawa Senators. This season, hydration and hockey are set to make history together—one power play at a time.
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