Fendi’s 2026 New Year Experience Space in Shanghai brings the brand’s BFF icon and Lunar New Year storytelling into a theatrical, pop up format that mixes personality testing, immersive set design, and product display. Positioned as a limited-time Spring Festival destination, it turns gifting, introspection, and lifestyle imagery into one experience for visitors in China.
Spring Festival story
The FENDI 2026 New Year Experience Space is framed as a Lunar New Year pop up in Shanghai, using the Spring Festival backdrop to connect with local audiences at a key retail moment. The narrative centres on ‘Inner Colour,’ inviting visitors to discover their own mood or persona as part of the journey through the space.
A dedicated ‘Good Persimmon & Peanut’ chalet ties the installation back to traditional symbols of luck and prosperity while keeping the environment playful and contemporary. The overall approach highlights Fendi’s use of New Year retail not just as a product theme, but for storytelling around emotion and personality.
BFF and hero objects
At the heart of the pop up is a 2.2 metre limited edition BFF pendant, treated as a sculptural focal point rather than just a scaled up accessory. That piece anchors the space visually and connects directly to Fendi’s BFF line, which has evolved into the house’s second key icon after Peekaboo since its launch in 2018.
Around it, classic handbags and BFF products are integrated into the set, reinforcing the idea that the brand’s icons sit naturally inside this festive, introspective world. The effect is to make BFF feel both collectible and emotionally loaded, especially in a gifting season.
Immersive path and design
The pop up is built around an ascending circulation path, encouraging visitors to move upward through different scenes rather than simply browsing on a flat floor. Light and shadow effects are used to shift the atmosphere as people move, turning the visit into a staged discovery rather than a standard shop in shop.
Interactive elements like the Inner Colour test help make reflection part of the experience, positioning self knowledge as a ritual tied to the New Year moment. The BFF House zones translate product display into lifestyle vignettes, showing how bags and charms live inside a broader Fendi world.
Emotional and commercial role
By moving beyond surface level cultural motifs into participatory experiences, the space aims to create emotional resonance as well as drive interest in BFF and core handbags. The focus on interaction and introspection helps distinguish the pop up in a crowded Lunar New Year retail calendar, where many brands rely mainly on themed graphics.
For Fendi fans, collectors, and festival shoppers in Shanghai, the 2026 New Year Experience Space offers a focused look at how the brand now treats BFF as a pillar next to Peekaboo, using immersive retail to reinforce that status. It also reflects how luxury houses are turning seasonal capsules into full sensory environments that invite visitors to spend time, reflect, and then shop.
Author Profile
Latest entries
FashionFebruary 4, 202610 Ballet Inspired Sneakers Defining 2026- BusinessFebruary 4, 202610 Of The Most Influential Male Athletes Right Now
- BusinessFebruary 4, 2026The 10 Most Influential Female Athletes Right Now
- BusinessFebruary 3, 2026Saks Global Closes 57 Stores to Drive Full Price Luxury Growth
