Home

Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
Business

Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

Share

0
HOKA Offers Sneaker Performance to Empower New Runners
Fashion

HOKA Offers Sneaker Performance to Empower New Runners

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

Share

0
Crocs Hits Record Annual Revenues of $3.6 Billion
Business

Crocs Hits Record Annual Revenues of $3.6 Billion

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

Share

0
The Athlete’s Foot Hits Record Global Retail Earnings 2023
Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

Share

0
Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
Fashion

Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

Share

0
Jenna Ortega Becomes Adidas New Brand Ambassador
Fashion

Jenna Ortega Becomes Adidas New Brand Ambassador

3b610de71cba747e458e98cbe147bc7d?s=20&d=identicon&r=g By Posted on 0 Comments
Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

Share

0

  • Nike Unveils Air Max 270 City Connect Collection for MLB Fans

    Nike Unveils Air Max 270 City Connect Collection for MLB Fans

    Nike launches the Air Max 270 City Connect collection to celebrate MLB fandom with bold team-inspired designs and all-day comfort. Nike’s athletic shoe collection is designed specifically for MLB fans, the Air Max 270 “City Connect” pack. This bold new release blends Nike’s performance innovation with the vibrant, city-inspired aesthetics of MLB’s City Connect uniforms, giving fans a unique way to represent their favorite teams from head to toe.

    Nine Teams, Nine Stories

    At launch, the collection features nine MLB franchises:

    Each sneaker is meticulously crafted to echo the team’s City Connect jersey, with custom logos on the heel, team branding on the insoles, and the official MLB emblem on the tongue. The signature Air Max 270 cushioning and mesh upper ensure all-day comfort, whether you’re at the ballpark or on the street.

    Fast Sell-Outs and Fan Favorites

    The sneakers launched on June 6, 2025, at Nike.com and select retailers, retailing for $160–$170 per pair. Demand has been fierce. As reported by Kelsey McCarson for Sports Illustrated, “The shoes are selling fast. The sneakers launched just last week, but several of the teams are already listed as out of stock.”

    At the time of publication, the following teams are sold out: Arizona Diamondbacks, Boston Red Sox, Houston Astros, and Los Angeles Dodgers. The Chicago White Sox, Colorado Rockies, Miami Marlins, San Francisco Giants, and Washington Nationals still have limited availability.

    As Fanatics describes, “Fanatics is selling ‘2025 MLB Nike Air Max 270 Sneakers, the first-ever Nike athletic shoe for MLB. This release features designs inspired by City Connect teams and aesthetics, blending performance innovation with bold, team-centric style.”

    Standout Designs

    Each team’s sneaker tells a story:

    • Arizona Diamondbacks: Nostalgic nods to the 2001 World Series champions.

    • Boston Red Sox: A tribute to the iconic Green Monster.

    • Chicago White Sox: According to the official product description, “Show off your Chicago White Sox spirit with these Nike 2025 City Connect Air Max 270 Sneakers. Woven, synthetic, and textile fabric in a Chicago White Sox City Connect colorway, this sneaker is a fan essential. A foam two-piece midsole feels soft and comfortable, while a stretchy inner sleeve locks down your forefoot and creates a personalized fit.”

    • Colorado Rockies: Summer-ready, inspired by one of the sport’s most scenic ballparks.

    • Houston Astros: Show your support for the best team in the AL over the past decade with these new kicks.

    • Los Angeles Dodgers: These City Connect shoes are definitely winning our hearts, likely the most stylish on this list.

    • Miami Marlins: Embracing the Miami Vice aesthetic, the Marlins City Connect sneakers are perfect for those who love a bold statement.

    • San Francisco Giants: While they might exude a Halloween vibe, these are undoubtedly my favorite City Connect shoes featured here.

    • Washington Nationals: Cherry Blossoms will always be a favorite in the D.C. area and these City Connect sneakers are perfect for fans who appreciate a classic look.

    Details and Where to Buy

    • Materials: Open mesh, TPU, and synthetic overlays for breathability and durability.

    • Features: MLB logo on the tongue, City Connect emblem on the heel, and team-specific graphics on the insole.

    • Price: $160–$170 per pair, men’s sizes only.

    • Availability: Nike.com, MLB City Connect Air Max 270 Collection, Fanatics MLB City Connect Sneakers, and select sneaker retailers.

    Don’t Miss Out

    With several styles already sold out and the rest moving quickly, fans are encouraged to “grab a pair of these Nike Air Max 270 sneakers in your favorite MLB team’s City Connect colors before they’re all sold out,” as noted by Kelsey McCarson.

    Nike’s Air Max 270 “City Connect” collection is more than just footwear; it’s a celebration of baseball’s connection to its cities and a must-have for fans and sneakerheads alike.

    , , ,

  • WANNA Launches Virtual Try-On for High Heels

    WANNA Launches Virtual Try-On for High Heels

    The future of online shoe shopping just took a giant leap forward. WANNA, a leading provider of fashion AR virtual try-on solutions and a brand of Perfect Corp., has announced the launch of its first-of-its-kind virtual try-on experience for high-heeled shoes. This innovation empowers shoppers to see exactly how different pairs of heels look on their feet, letting them assess shape, heel height, and overall style, all critical factors when choosing the perfect pair of high heels.

    Solving the High-Heel Shopping Challenge

    Shopping for high heels online has always come with its share of uncertainties. Static product images often fail to capture the nuances that matter most to shoppers, especially when it comes to heel height and how the shoe complements an outfit. Based on WANNA’s UX insights from luxury shoppers, the key factors influencing high-heel purchases include color, heel height, and style compatibility with their wardrobe. Among these, evaluating heel height is one of the most significant concerns, as it’s often overlooked in traditional product photography.

    Virtually placing high heels presents a unique technical challenge due to the complexity of foot positioning and perspective. WANNA’s new Virtual Try-On (VTO) experience addresses these challenges head-on, providing an interactive way to evaluate color, heel height, details, and craftsmanship before making a purchase. The result? A more immersive and informative experience than static visuals can ever offer.

    For a deeper dive into the technology powering these experiences, check out WANNA’s blog post on the rocket science behind virtual try-on.

    A New Era of Immersive Shopping

    “At Perfect Corp., we continuously advance AR innovation to redefine the e-commerce and online retail experience. The launch of WANNA High-Heel Virtual Try-On marks a significant milestone in online fashion shopping, allowing consumers to confidently explore this footwear category, which was never possible before. This technology will empower online shoppers with an interactive, realistic way to assess their perfect pair of heels,” says Alice Chang, Perfect Corp. CEO.

    The new VTO experience supports a wide variety of high-heeled shoe categories, including pumps, heeled sandals, ankle boots, and high-heeled boots. Users can assess heel height with precision, with options ranging from standard pumps to closed-toe heels. To ensure the best possible accuracy, WANNA recommends trying on the heels either barefoot or with socks.

    One of the standout features is the ability to view the shoes from multiple angles, side view, shoe sole, top-down view (as when sitting), and rear view, enabling users to evaluate style and proportions from every perspective.

    Flexibility and Engagement Across Platforms

    The High-Heel Virtual Try-On feature is available across web and mobile applications, offering brands and consumers a highly flexible and engaging virtual shopping experience. Through extensive feature testing, WANNA has observed strong user interest in high-heeled shoe try-ons, reaffirming the demand for a more interactive, confidence-boosting digital shopping journey.

    This new feature complements WANNA’s full line of footwear virtual try-ons, which already includes a wide range of styles from sandals to high boots. The platform supports various footwear categories, including sneakers, gum shoes, brogues, loafers, Oxford boots, high boots, mules, sandals, flip-flops, and ballerinas.

    The Future of Fashion Shopping

    WANNA’s latest innovation is set to transform how consumers shop for high heels online, making the process more engaging, informative, and, most importantly, confidence-inspiring. With the power of augmented reality and 3D technology, shoppers can now find their perfect pair of heels without ever setting foot in a store. As Alice Chang puts it, “This technology will empower online shoppers with an interactive, realistic way to assess their perfect pair of heels.”

    The era of guesswork in online shoe shopping is over. With WANNA’s High-Heel Virtual Try-On, finding the right fit and style has never been easier, or more fun.

    For more information, visit WANNA and Perfect Corp.

    , ,

  • DSC Launches DREAMCELL Insoles at 2025 Portland Track Festival

    DSC Launches DREAMCELL Insoles at 2025 Portland Track Festival

    DSC introduces its latest high-performance DREAMCELL insoles to athletes at the 2025 Portland Track Festival, marking a new milestone in sports innovation and support.

    For 80 years, DSC has been a global leader in performance foam manufacturing, pioneering advancements that have shaped the sports industry. Since its founding in 1945, DSC has partnered with top brands and footwear manufacturers worldwide, consistently pushing the boundaries of comfort, performance, and sustainability.

    This year, as the company celebrates its 80th anniversary, it reaffirms its commitment to athlete-led innovation by sponsoring the 17th annual Portland Track Festival, a premier event for middle and long-distance runners.

    Johnson Chang, CEO of DSC, said:
    “This year marks 80 years of innovation at DSC, and we are honored to support the Portland Track Festival once again. Our mission has always been to design products that meet athletes’ highest performance demands. With our ultra-high performance DREAMCELL and DURAPONTEX insoles, we’re proud to help athletes power through the finish line—and beyond.”

    Introducing DREAMCELL PX23 and DURAPONTEX eN25

    At the festival, DSC provided athletes with two of its most advanced insole technologies: DREAMCELL PX23 and DURAPONTEX eN25. Both are engineered to maximize performance, energy return, and comfort, reflecting DSC’s ongoing collaboration with athletes and dedication to excellence.

    DREAMCELL PX23: Rebound and Comfort for Every Stride

    The DREAMCELL PX23 insole stands out for its advanced, high-resilience open-cell PU foam, delivering a remarkable 50% performance rebound. This technology ensures significant energy return with every step, helping athletes maintain peak performance throughout their races. Superior breathability and long-lasting comfort make the PX23 ideal for supporting athletes through both intense competition and daily training.

    DURAPONTEX eN25: Built for Impact and Endurance

    DURAPONTEX eN25 is a next-generation closed-cell foam material created with DSC’s proprietary supercritical fluid foaming technology. Designed especially for high-impact and jump-dominant sports, the eN25 offers exceptional durability and ultra-lightweight performance. With 65% resiliency, it provides unmatched rebound, giving athletes the support they need to excel. DSC was the first to scale this supercritical foaming technology for insole development, setting a new industry benchmark.

    Athlete Collaboration at the Core

    DSC’s innovation process is deeply rooted in feedback from athletes. By supplying insoles to participants at the Portland Track Festival, DSC gains valuable insights from some of the world’s top middle and long-distance runners.

    Michael Bergmann, Board Member and Spokesperson of the Portland Track Festival, said:
    “We appreciate DSC continuing to support the Portland Track Festival and their commitment to engage with local athletes. These world-class middle and long-distance athletes offer invaluable feedback that helps DSC refine and elevate its performance products.”

    This athlete-driven approach ensures that DSC’s products are continually refined to meet the evolving needs of both elite competitors and everyday runners.

    Expanding Support Through the Athlete Engagement Program

    DSC’s commitment to supporting athletes extends nationwide. Through its Athlete Engagement Program, running clubs across the United States are invited to partner with DSC, test advanced insole technologies, and provide performance data and feedback. This collaborative program empowers athletes and clubs to directly influence the next generation of performance products.

    Commitment to Sustainability and the Future

    As DSC celebrates 80 years of innovation, the company remains dedicated to advancing eco-friendly foam solutions and sustainable manufacturing practices. By partnering with leading brands and investing in research and development, DSC is shaping a future where performance, comfort, and environmental responsibility are seamlessly integrated.

    To discover more about DSC’s products, sustainability initiatives, and opportunities for athlete engagement, visit www.dahsheng.com.

    With a rich legacy of innovation and a future shaped by athlete collaboration, DSC continues to set new standards in performance foam—helping athletes everywhere power through the finish line and beyond.

    , ,

  • Adidas and Sevilla FC Sign 10 Year Kit Deal Starting 2025 in Spain

    Adidas and Sevilla FC Sign 10 Year Kit Deal Starting 2025 in Spain

    Adidas has officially announced a landmark 10-year partnership with Spanish football club Sevilla FC, marking a significant return to their roots and a bold step forward for both brands. The agreement, set to begin with the 2025/26 season and run through 2034/35, will see Adidas provide playing and training kits for Sevilla’s men’s first team, women’s team, and academy squads.

    This deal not only ends Sevilla’s three-year partnership with UK-based Castore (who had previously taken over from Nike), but also reunites the LaLiga club with Adidas, who last supplied their kits during the 1970s and 80s.

    A Partnership Built on Heritage and Ambition

    Both Sevilla FC and Adidas have expressed enthusiasm for the renewed collaboration, highlighting their shared values and ambitions on the international sports stage.

    “This new union reinforces the connection between the two brands with a strong identity in the international sports scene. The club stands out for its competitive nature and its consolidated presence in European football. Adidas is a historic brand and a global benchmark in the sports industry, especially in football, where it has been setting trends for decades,” Sevilla FC said.

    For Adidas, the decision to partner with Sevilla is strategic, reflecting both the club’s growing stature and the brand’s commitment to innovation and excellence in football.

    “The value of the club’s brand and our continental and national success and the solid growth of our retail figures in recent seasons have been decisive for Adidas to commit to a global and strategic project,” Adidas said. “As an integral partner, Adidas will offer 360-degree support to maximize both sporting performance and official product sales, with a special focus on innovation, technology and exclusive design.”

    Adidas Expands Its LaLiga Presence

    With this deal, Sevilla becomes the second LaLiga club in Adidas’s roster, joining giants Real Madrid. The move strengthens Adidas’s presence in Spanish football and highlights the brand’s long-term investment in the league’s future.

    Looking Ahead

    The partnership promises not just new kits, but a holistic approach to performance and branding. Adidas has committed to providing 360-degree support, focusing on cutting-edge technology, innovative design, and maximizing both on-field performance and off-field merchandise sales.

    Fans can look forward to exclusive kit designs that pay homage to Sevilla’s rich history while embracing the latest in sportswear innovation. The collaboration is poised to elevate Sevilla’s global profile and offer supporters new ways to connect with their club.

    Stay tuned for the unveiling of the first Adidas x Sevilla kits ahead of the 2025/26 season.

    ,
    , , ,

  • Air Rev Launches as Jordan Brand’s Most Advanced Golf Shoe Yet

    Air Rev Launches as Jordan Brand’s Most Advanced Golf Shoe Yet

    Air Rev by Jordan Brand delivers game-changing power and innovation to the golf course.

    Jordan Brand has announced the launch of the Air Rev, a groundbreaking golf shoe developed in direct response to a challenge from Michael Jordan. The mission: create the most innovative, performance-driven golf spike on the market, designed to give even the most powerful golfers a competitive edge off the tee.

    “MJ is adamant on creating the most performance-oriented golf product in the industry,” says Matt Plumb, NIKE, Inc. Men’s Sport Footwear Director. “He wanted to create a footwear system that could help players generate more rotational power. Whatever margin we could find, it was our job to find it. He knew we had the tools, the expertise, and the curiosity to find new solutions through footwear.”

    The Science Behind the Swing

    Golf swings demand power across three planes of movement: vertical, horizontal, and rotational. The Jordan Brand team, led by designer Yoon Choi, recognized that maximizing rotational force was key to unlocking greater driving distance. “Rotational movement made us think about the responsiveness of Air in a different way,” Choi explains. “Giving that starter-block effect off the back foot for rotational movement. Then, we could use a firmer foam on the lead foot to help brake the body and maintain balance.”

    To explore this concept, Nike’s NXT “Space Kitchen” team joined forces with Grove XXIII’s head golf coach, Darren May, at Michael Jordan’s private course in Florida. There, they tested how propulsive sidewalls and removable cushioning could enhance rotational velocity, even improvising a custom turntable gauge to measure the rotational power generated during a swing.

    From Theory to Innovation

    The research phase produced promising results. Golfers reported feeling both more secure and more powerful, which, when combined, translate to longer drives. The team experimented with various prototypes, including shoes with lateral Zoom Air units and fang-like traction spikes. While some designs pushed the boundaries of practicality, they proved the concept worked.

    “We all knew the system was working. We knew that Zoom Air could be applied in this way to great results,” says Choi. “But could this be wearable? Or would this ultimately be a science project?”

    The breakthrough came with the development of the Flight Lock containment system: a combination of lateral cushioning, a midfoot strap, and a tightening dial on the tongue. This system allowed golfers to customize their support and power transfer, depending on their foot preference.

    The Final Product

    Feedback from players validated the team’s efforts. “Every time we started to question what we were doing, we’d hear more feedback validating how players felt stronger in driving the ball further, and they’d add that the Flight Lock system was comfortable, not a distraction,” Choi notes. “For a lot of us, this project represents exactly what Bowerman was doing decades ago with his track spikes: explore a performance benefit, no matter how small, and ruthlessly experiment how to achieve it.”

    Michael Jordan’s philosophy of relentless innovation was central to the project’s success. “MJ told our team from the beginning, ‘You’re always welcome to come here. Test out anything you need,” says Plumb. “He’s always encouraged us to break ground on new standards for what we think is possible.”

    With the Air Rev, Jordan Brand redefines what’s possible in golf footwear, proving that with vision, research, and a willingness to experiment, even the smallest margins can lead to game-changing performance.

    , , ,
    , , , ,

  • Nike Launches First India Collab With NorBlack NorWhite 2025

    Nike Launches First India Collab With NorBlack NorWhite 2025

    Nike has made history by unveiling its first collaboration with an Indian fashion label, teaming up with Delhi-based NorBlack NorWhite for a vibrant collection inspired by India’s ancient tie-dye technique, bandhani. The new range, which includes patterned sportswear and footwear, “invites women into sport” while celebrating “Indian culture and craftsmanship,” according to a Nike press release.

    A Fusion of Sport, Story, and Indian Heritage

    This limited-edition collection is a bold crossover between Nike’s performance essentials and the intricate, geometric patterns of bandhani, a hand-dyeing technique believed to date back 5,000 years. The collection features a hoodie, tank top, cropped T-shirt, sports bras, shorts, tights, a cross-body bag, and four sneaker silhouettes, including the Nike Air Max Craze, Motiva, Pegasus 41, and Calm slide.

    “Nike and NorBlack NorWhite applied the look of bandhani, a traditional Indian tie-dye technique, to sport-forward silhouettes designed to move with women throughout their everyday lives whether they’re in the gym, on the move or unwinding in style,” Nike said.

    Founded by Canadian-born designers Mriga Kapadiya and Amrit Kumar, NorBlack NorWhite has built its reputation on blending streetwear with traditional Indian crafts. The brand’s journey, as described by its founders, has always been about “storytelling, colour, and identity,” not just fashion for fashion’s sake.

    “Our NorBlack NorWhite journey started with a deep admiration for the crafts practices of India and the people who bring them to life,” Mriga Kapadiya, cofounder, said. “This collection shines a light on the rigor, dedication and ancestral knowledge that’s rooted in Indian culture, and we hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world.”

    “When women wear pieces from our new collection with Nike, we want them to feel comfortable in their own skin, wherever they are in their journey,” Amrit Kumar, cofounder, said. “We want them to feel cool and collected through the colors, and to be ready to take on challenges and build strength and resilience through the patterns. Women who wear these pieces should have fun and own the spectrum of hues — all knowing that we, as women, aren’t here to play.”

    Spotlighting Indian Female Athletes

    The campaign, shot by renowned photographer Bharat Sikka in Jaipur, features Indian cricketers Jemimah Rodrigues and Shafali Verma, wrestler Anshu Malik, and sprinter Priya Mohan. The imagery captures these athletes in the city’s iconic stepwells, blending heritage, athleticism, and contemporary style.

    “What really hits different from other campaigns is that this collaboration is designed right here in India by a local collective that gets our vibe,” Jemimah Rodrigues said. “Wearing Nike that’s laced with Indian culture is a flex. It’s bold, rooted and ours. As a woman in a sport that’s often seen through a male lens, being part of a campaign like this is my way of saying, ‘We’re not just showing up, we’re here to take over, win big and look fab while doing it.’”

    A Strategic Move for Nike in India

    This collaboration comes as Nike renews its focus on the Indian market after years of restructuring, store closures, and business partner changes. The brand, which once operated over 350 stores in India, now lists just 93, highlighting the significance of this new partnership as a way to reconnect with local consumers and new generations.

    Nike’s recent campaigns have increasingly spotlighted women’s sport, and this collection with a female-owned Indian label further demonstrates its commitment to empowering women and celebrating diverse cultures.

    “Fifteen years ago when NBNW was born, we couldn’t imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it’s feeling too beautiful. Grateful for everyone who brought this to life,” cofounders, Mriga Kapadiya and Amrit Kumar said.

    The Nike x NorBlack NorWhite collection is available now on Nike.com and select stores worldwide.

    , ,
    ,

  • HEYDUDE Unveils FURBY Collection With Rainbow Mule

    HEYDUDE Unveils FURBY Collection With Rainbow Mule

    HEYDUDE brings playful nostalgia to footwear fans with the debut of its 2025 FURBY collection inspired by the iconic toy and available now in the US. A vibrant footwear collection inspired by the iconic FURBY toy. In partnership with Hasbro, one of the world’s leading toy and game companies, HEYDUDE is bringing the beloved FURBY’s quirky charm and bold style to a new generation—and to the feet of fans everywhere. The collection is available now at HEYDUDE.com.

    FURBY: A Pop Culture Icon Returns

    FURBY first burst onto the scene in the late 1990s, quickly becoming a must-have toy and a pop culture phenomenon. With its blinking eyes, chattering beak, and wild fur, FURBY captured the hearts of millions and became a symbol of playful self-expression. The “furb-nomenon” returned in 2023 with a new era of interactive toys, inviting a new generation to discover their very own curious creature and kindred spirit.

    As the press release highlights:

    HEYDUDE and Hasbro said:
    “A new generation of kids can discover their own curious little creature and kindred spirit that’s sure to be their next BFF. With a history of disrupting pop culture and the toy aisle, FURBY reminds kids that they can be their hilarious, wacky, perfectly imperfect selves, because that is what makes them – and the world – a little more special.”

    FURBY’s enduring appeal lies in its message: it’s cool to be yourself, no matter how weird or wonderful that may be. Over the years, FURBY has grown from a simple toy into a global lifestyle brand, inspiring fans to embrace their individuality and creativity.

    The HEYDUDE x FURBY Collection: Joy for Your Feet

    The new HEYDUDE x FURBY collection is a celebration of color, comfort, and character. It features two unique silhouettes, each designed to bring a smile to your face and a bounce to your step:

    Wendy Slip Furby Rainbow – $69.99

    This playful mule silhouette is all about fun and flair. The upper is adorned with colorful fur reminiscent of FURBY’s wild hair, while a cheerful Furby face sits front and center. The Wendy Slip Furby Rainbow is perfect for those who love to make a statement and want their footwear to reflect their vibrant personality.

    Wendy Furby – $74.99

    HEYDUDE’s classic Wendy silhouette gets a FURBY-inspired makeover with a crisp white base and a bold black and brown cheetah print interspersed with whimsical Furby patterns. It’s a unique blend of classic style and playful nostalgia, ideal for fans who want to add a touch of FURBY magic to their everyday look.

    Comfort Meets Creativity

    HEYDUDE has built its reputation on creating shoes that are as comfortable as they are stylish. The FURBY collection is no exception. Both silhouettes feature HEYDUDE’s signature lightweight construction and cushioned soles, making them perfect for all-day wear—whether you’re running errands, hanging out with friends, or just showing off your love for FURBY.

    FURBY: More Than Just a Toy

    FURBY’s influence extends far beyond the toy aisle. As the press release notes, “Over the years, FURBY has remained a unique symbol of self-expression for fans across the globe due to the immense and growing fandom that has taken FURBY from just a toy to an imaginative brand and lifestyle.” This collaboration with HEYDUDE is clear evidence of FURBY’s lasting impact on pop culture and its ability to inspire creativity and joy in every generation.

    Where to Buy

    The HEYDUDE x FURBY collection is available now at HEYDUDE.com. With prices starting at $69.99, these shoes are an accessible way to bring a little nostalgia and a lot of fun into your wardrobe. Both silhouettes are expected to be popular, so fans are encouraged to shop early to secure their favorite pair.

    Step Into Nostalgia

    Whether you grew up with FURBY or are discovering its magic for the first time, the HEYDUDE x FURBY collection is a delightful way to celebrate individuality, comfort, and creativity. Don’t miss your chance to step into a world where fashion and fun go hand in hand—because, as FURBY reminds us, being yourself is always in style.

    ,
    ,

  • Reebok Launches Club C Golf Shoes With 6mm Grip in 2025 US Debut

    Reebok Launches Club C Golf Shoes With 6mm Grip in 2025 US Debut

    Reebok introduces the Club C Golf Shoes for 2025 bringing its iconic style and new 6mm grip technology to golf enthusiasts across the US.

    Officially released on June 12, 2025, this exciting addition marks a major moment in the brand’s return to the performance golf category, blending Reebok’s iconic lifestyle design with modern golf technology. The Club C Golf shoes are now available for $100 USD in a variety of colorways on Reebok.com.

    Club C Golf: Where Heritage Meets Performance

    The Club C Golf is a fresh take on one of Reebok’s most beloved silhouettes, reimagined specifically for the golf course. Designed to be as stylish and comfortable in the clubhouse as it is supportive and durable on the green, this spikeless golf shoe is set to become a staple for golfers who value both performance and fashion.

    Crushers GC captain and Reebok athlete Bryson DeChambeau said:
    “Reebok is on a mission to re-invent golf for the new school athlete. The Club C Golf is the perfect option for those looking for premium performance support, while also looking good post-match.”

    Standout Features for On-Course Excellence

    Reebok has packed the Club C Golf with thoughtful details and performance-driven features:

    • Premium Full Grain Leather Upper: Delivers a classic look and long-lasting durability.

    • Terry Lined Collar: Adds a plush, comfortable feel around the ankle.

    • Specialized Outsole: Engineered specifically for golf, the outsole features a 6mm raised lug rubber design that offers excellent traction and grip, ensuring stability during every swing.

    Style and Comfort for Every Golfer

    The Club C Golf is available in both unisex and women’s sizing, with a variety of colorways to suit every taste. Whether you’re a seasoned pro or a newcomer to the sport, this shoe is designed to meet the needs of all golfers—combining Reebok’s rich heritage with the innovation today’s athletes demand.

    Reebok Golf: A Franchise for All

    The launch of the Club C Golf is part of the broader Reebok Golf franchise, which is dedicated to both professional and amateur golfers. The franchise pays homage to Reebok’s legacy while pushing forward with new designs and technologies for the “new school athlete.” Other notable offerings in the franchise include the Nano Golf, Question Golf, OG Pump Golf, and a full range of men’s and women’s apparel.

    Available Now

    The all-new Reebok Club C Golf is available now for $100 USD MRSP on Reebok.com and at select retailers. Availability and color options may vary by market.

    Ready to step up your game with a blend of classic style and modern performance?
    Visit Reebok Golf to learn more and shop the full collection.

  • Ground Up Debuts Hello Kitty Sneaker With 3D Bow

    Ground Up Debuts Hello Kitty Sneaker With 3D Bow

    Ground Up International is celebrating the new year with the exclusive launch of a Hello Kitty high-top sneaker featuring playful details and a signature 3D bow for fans across the US.

    Together, they have launched an exclusive Hello Kitty high-top sneaker, available only at Kids Foot Locker, bringing the world’s most beloved pop culture icon to a new generation of fans with a playful, fashion-forward twist.

    Hello Kitty’s Signature Style Comes to Life

    This special edition high-top sneaker is designed for both toddlers and youth, making it a must-have for Hello Kitty fans of all ages. The shoe features a charming mix of materials and details that capture Hello Kitty’s signature style:

    • Pink iridescent vegan leather trim for a magical shimmer

    • A playful touch of pink glitter that adds sparkle to every step

    • Hello Kitty’s iconic red 3D satin bow front and center for instant recognition

    • An iridescent Velcro patch with her famous emblem, which opens to reveal adorable character artwork inside

    For toddlers, the sneaker includes elastic laces, ensuring easy on and off for little feet always on the move. This thoughtful detail makes the sneaker both stylish and practical for everyday adventures.

    Collector’s Packaging for the Ultimate Fan Experience

    The exclusive Hello Kitty high-tops come packaged in a collector’s box that doubles as a keepsake. The box is adorned with charming details, including a nod to Hello Kitty’s whimsical measurements—five apples tall and three apples in weight. A cut-out of Hello Kitty’s face provides a sneak peek at the shoes inside, making the unboxing experience extra special for fans and collectors alike.

    A Mission to Deliver Fun and Self-Expression

    Ground Up International‘s brand mission is all about fulfilling the need for fun and self-expression through footwear. As the company explains,

    Ground Up International said:
    “We provide customers the freedom to express themselves through their favorite fandoms, which aligns with Hello Kitty’s core values of friendship, kindness and inclusivity.”By fostering creativity and facilitating collaborations between their footwear designs and beloved brands, Ground Up ensures that fashion and fun are part of daily life for fans of all ages.The brand’s dedication to inclusivity means their shoes are designed for the entire family, promising that everyone can find a way to showcase their favorite characters and stories.

    The Perfect Pair for Hello Kitty Fans

    Whether you’re shopping for a toddler’s first pair of statement sneakers or looking to add a collectible piece to a young Hello Kitty fan’s wardrobe, this exclusive high-top is the perfect blend of style, comfort, and iconic character appeal. With its thoughtful design, practical features, and collector-worthy packaging, the Hello Kitty high-top sneaker is sure to become a favorite for kids and collectors alike.

    Don’t miss your chance to bring home this adorable piece of pop culture. The exclusive Hello Kitty high-top sneaker by Ground Up International and Sanrio is available now, only at Kids Foot Locker. Step into 2025 with friendship, fun, and a touch of Hello Kitty magic!

  • PrestoSports Launches PrestoStats to Digitize Records

    PrestoSports Launches PrestoStats to Digitize Records

    PrestoSports, the industry leader in athletic communications software, has announced the launch of its latest innovation: PrestoStats Record Books. Officially released on June 9, 2025, this cloud-based system is set to redefine how college athletic programs manage, track, and preserve their records. The launch marks a significant leap forward for sports information directors (SIDs) and athletic departments, offering a modern, secure, and efficient solution for record-keeping in an increasingly digital world.

    The Challenge: Outdated Systems and Growing Demands

    For decades, athletic departments and SIDs have struggled with outdated systems, legacy file types, and unsupported operating systems. These challenges have made it difficult to keep records accurate, up-to-date, and accessible. Manual updates, scattered files, and the risk of data loss have been constant sources of frustration and concern for those tasked with preserving the legacy of college athletics.

    Marilyn Cox, President of PrestoSports, said:
    “For too long, sports information directors and athletic departments have been forced to rely on outdated systems, antiquated file types, and unsupported operating systems to manage their record books. We created PrestoStats Record Books to address those pain points head-on—saving time, providing peace of mind, and ensuring data is safe, accessible, and future-proof.”

    Introducing PrestoStats Record Books: A Modern Solution

    PrestoStats Record Books are designed from the ground up to meet the needs of today’s college athletics landscape. The platform is entirely cloud-based, eliminating the need for local software installations or hardware upgrades. Users can access their records from anywhere, at any time, using any device with internet access.

    Key Features That Set It Apart

    • 100% Cloud-Based Access: No more worrying about software compatibility or outdated hardware. All data is stored securely in the cloud, accessible from anywhere.

    • Real-Time Updates: As soon as a game concludes, records are updated instantly, giving SIDs and fans immediate access to the latest stats.

    • Multiple Input Options: Users can upload game or season XMLs, eliminating the need for cumbersome .pak files and streamlining the data entry process.

    • Flexible Output Formats: Export records as PDFs for media guides and game notes, or as HTML for seamless integration into any website.

    • Customizable Record Tracking: Configure record books to track stats by season or on a game-by-game basis, depending on the depth of information required.

    • Secure, Centralized Data: All records are stored safely within the PrestoSports Network, ensuring data integrity and security.

    • Automated Processes: The system automates year-end updates, drastically reducing the time and effort required to keep records current.

    • Research-Friendly Design: Easily access historical data for award nominations, Hall of Fame submissions, and other research needs.

    Built for the Industry, by the Industry

    What truly highlights PrestoStats Record Books is its development process. Unlike rigid legacy systems, this platform was created with direct input from collegiate sports information professionals. It addresses real-world challenges, from updating a single-season assist record to tracking an athlete’s pursuit of all-time milestones.

    For current PrestoStats users, the system offers seamless integration. Any stats already in the PrestoSports Network that are tied to an institution will automatically appear as games are synced—no additional file uploads required. This continuity ensures that records remain complete and accurate, even if a program transitions to PrestoStats after years of using other systems.

    More Than Just Software—A New Standard for Peace of Mind

    The benefits of PrestoStats Record Books extend beyond convenience and efficiency. The platform is designed to provide lasting security and future compatibility:

    • Cloud-Based Security: Records are protected, automatically backed up, and accessible for the long term.

    • No Local Storage Needed: Departments can retire old laptops and unsupported software, reducing IT headaches.

    • Future-Proof Data: By using open, industry-standard file types, PrestoStats ensures that data remains compatible as technology evolves.

    • Optimized for PrestoWeb: While the system works seamlessly with PrestoWeb, it is flexible enough to power other platforms via HTML/XML output.

    Ready for the Future of College Athletics

    The official launch of PrestoStats Record Books on June 9, 2025, comes at a crucial time as athletic departments prepare for the upcoming fall sports season. With the ability to migrate records and modernize processes, SIDs and administrators can focus on what matters most—celebrating achievements, supporting athletes, and engaging fans.

    PrestoSports‘s new platform is more than just a tool; it’s a game-changer for college sports information professionals. By combining cutting-edge technology with industry expertise, PrestoStats Record Books sets a new benchmark for how records are managed, preserved, and shared in the digital age.

    With PrestoStats Record Bookss, PrestoSports is not only addressing the longstanding challenges faced by athletic departments but also empowering them to embrace the future with confidence, efficiency, and peace of mind.