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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
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The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • How high of a heel is appropriate for work?

    How high of a heel is appropriate for work?

    Choosing the right heel height for work can be a tricky task, it’s a delicate balance between style, comfort, and appropriateness. The ideal heel height for work is generally considered to be around 3 to 4 inches. Anything higher than that may not only seem unprofessional but can also cause discomfort and potential damage to your feet.

    However, it’s important to note that there isn’t a one-size-fits-all answer to this question. The appropriate heel height can vary depending on several factors such as your job type, office culture, and personal comfort level. For instance, if you work in a fashion-forward industry, you might be able to pull off wearing heels higher than 4 inches. On the other hand, if your job involves a lot of walking or standing, lower heels would be a more practical choice.

    When choosing the right heel height, it’s crucial to listen to your feet. If you’re struggling to balance or experiencing discomfort, it’s a clear sign that your heels are too high. Remember, confidence and sophistication come from being comfortable in what you’re wearing. No one will take you seriously if you’re stumbling around in heels that are too high.

    The color and style of your heels also play a significant role in their appropriateness for work. Neutral colors like beige, brown, black, grey, and navy are always safe choices. If you want to experiment with brighter colors, opt for darker shades like burnt orange or olive green. Avoid neon colors unless your workplace has a super casual dress code.

    In terms of style, peep-toe shoes and chunky heels are generally acceptable. However, strappy shoes, thigh-high boots, and shoes with large platforms or excessive embellishments should be avoided. These styles can come across as too casual or flashy for a professional setting.

    Lastly, remember to consider your outfit when choosing your heel height. Certain outfits, like wide-leg trousers or midi-length skirts, require a higher heel to maintain the right proportions. Conversely, ankle pants and above-the-knee skirts tend to look better with lower heels.

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  • Elizée: Redefining Bridal Luxury with Italian-Crafted Heels

    Elizée: Redefining Bridal Luxury with Italian-Crafted Heels

    Elizée, the brainchild of Erika Carrero, is a brand that has successfully bridged the gap between luxury and comfortable women’s footwear. Carrero, who transitioned from a successful career in international finance to luxury footwear, founded Elizée out of her own need for stylish yet comfortable heels.

    The brand’s unique selling point lies in its patent-pending Plush Contour Insole, a product of collaboration with leading podiatrists and biomechanical engineers. This innovative insole combines layers of advanced high-density memory cushion and ultra-cushion gel, providing enduring comfort and stability. It is designed to reduce pressure in the forefoot and absorb shock with each step, while also offering soft coverage for bunions and other sensitive areas of the foot.

    Recently, Elizée introduced its Summer collection, featuring two new silhouettes, including captivating bridal styles. The new styles, Brigitte and Solange, offer an irresistibly comfortable platform wedge and a statuesque block heel on a stability platform. The collection showcases a playful spectrum of color on the finest Italian leathers, ranging from elegant neutral hues to vibrant raspberry pink and blue-toned abstract florals.

    The Summer launch also includes additions to the existing Exquisite Comfort Bridal Collection. Each pair is meticulously crafted to provide sophistication, confidence, and irresistible comfort, making them perfect for brides and guests alike. With their timeless design and luxe materials, these shoes are intended to be cherished for many years after the occasion.

    Since its launch in 2021, Elizée has gained a devoted following across the US, thanks to its blend of sophisticated design, luxurious Italian craftsmanship, and unparalleled comfort. The brand’s commitment to sustainability is evident in its partnership with suppliers that exceed Europe’s highest environmental and labor standards.

    Innovation is at the heart of Elizée, as the brand continuously reevaluates materials used and seeks opportunities to improve size, fit, and inclusivity. The brand recently released multi-size ankle straps to ensure a fit for a wide range of ankles.

    The latest collection, retailing for under $570, is now available for purchase at Elizeeshoes.com. With its unwavering commitment to quality, comfort, and style, Elizée continues to set the standard for sustainable luxury footwear.

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  • The Price of Comfort: Are Expensive High Heels Worth It?

    The Price of Comfort: Are Expensive High Heels Worth It?

    High heels are a staple – they add an element of sophistication and elegance to any outfit, elongating the legs and enhancing the overall silhouette. However, the question that often arises is whether expensive high heels offer more comfort than their cheaper counterparts.

    High-quality shoes, often associated with a higher price tag, are typically made from superior materials, offering more breathability, flexibility, and comfort. These shoes are designed with the anatomical features of a person in mind, ensuring that the footbed, inner sole, and heel pad provide the highest level of comfort. On the other hand, low-quality shoes, usually cheaper, are made from synthetic materials and plastics that can cause discomfort, blisters, and slipping.

    However, it’s important to note that a high price tag does not always guarantee comfort. While some expensive heels are indeed comfortable, others may not live up to expectations. Therefore, it’s crucial to consider factors beyond price when purchasing heels. For instance, a sturdy block base can enhance comfort in high heels, while cushioning is key for all-day support.

    There are several brands known for their comfortable high heels, such as Sarah Flint, Aerosoles, Margaux, GIANVITO ROSSI, among others. These brands offer various styles, including classic pumps, flatforms, slingbacks, and strappy sandals, providing options for every preference.

    Interestingly, research has shown that high heels, despite their potential discomfort, are perceived as more attractive. This perception could be one of the reasons why many women are willing to invest in expensive heels.

    So, while expensive high heels can potentially offer more comfort due to their quality materials and design, it’s essential to remember that comfort is subjective and varies from person to person. Therefore, when investing in high heels, prioritize fit, quality, and personal comfort over price. After all, the most expensive heel in the world won’t be worth it if it doesn’t fit you well or causes discomfort.

  • Say Goodbye to High Heel Pain: A Guide on How to Get Used to Wearing High Heels

    Say Goodbye to High Heel Pain: A Guide on How to Get Used to Wearing High Heels

    High heels, the epitome of elegance and femininity, have long been a staple in women’s fashion. They not only enhance your figure but also instill a sense of confidence and grace. However, the beauty of high heels often comes with a painful price. So, how can we enjoy the charm of high heels without the accompanying discomfort? Here are 14 tips to help you survive all day in high heels.

    Why Wear High Heels?

    The appeal of high heels goes beyond aesthetics. Yes, they elongate the legs and add a touch of sophistication to any outfit, but their magic lies in the heightened sense of confidence they provide. When you step into a pair of high heels, it’s as if you’re stepping into a more poised and self-assured version of yourself. This boost in morale is a compelling reason why many women brave the discomfort associated with wearing high heels.

    Common Issues with Wearing High Heels

    Despite their allure, high heels are notorious for causing foot pain. Extended periods in heels can lead to sore feet, blisters, and even long-term health issues like bunions and hammertoes. The unnatural position of the foot in high heels can also cause calf and back pain. But don’t hang up your stilettos just yet; with the right precautions and practices, you can mitigate these issues and wear your heels with comfort and ease.

    Are You Preparing to Wear High Heels?

    Understanding Your Foot Type

    Everyone’s feet are unique, and what works for one person might not work for another. Understanding your foot type—whether it’s flat, high-arched, or neutral—is key to choosing comfortable high heels. For instance, if you have high arches, you may benefit from heels with built-in arch support or use arch inserts for additional comfort.

    Protect Your Feet

    Using Band-Aids and Friction Guards

    One of the most common issues with new shoes is the friction they cause, leading to painful blisters. To prevent this, apply band-aids or friction guards to areas prone to rubbing before slipping into your heels. This protective layer reduces friction and saves your feet from unnecessary pain.

    Shoe Inserts and Cushioning Pads

    Another effective way to make your high heels more comfortable is by using shoe inserts and cushioning pads. These products provide extra padding to alleviate pressure on the balls of your feet, support your arch, and improve shock absorption. Gel heel liners can also prevent the back of your shoe from rubbing against your heel, reducing the risk of blisters. Remember, investing in your comfort will make your high heel experience more enjoyable and less painful.

    Start by Wearing them with Socks

    If you’re new to the world of high heels, starting with socks can be helpful. Wearing socks with your heels at home can help you adjust to the feeling of walking in them while reducing friction and the chance of developing blisters. As you become more comfortable, you can gradually start wearing them without socks.

    Practice Walks and Runs in Heels

    Walking in high heels requires a different gait than walking in flat shoes. Start by taking baby steps, gradually increasing your stride as you grow more confident. Remember, rushing it could lead to a sprained ankle or worse. With patience and practice, you’ll be strutting in your stilettos in no time.

    Gradually Increase Wearing Time

    Rome wasn’t built in a day, and neither is the ability to comfortably wear high heels. Start by wearing your heels for short periods at home. As you become more comfortable, gradually increase the duration. This slow and steady approach will help your feet adapt to the demands of high heels without overwhelming them.

    Choosing the Right High Heels

    One of the most critical factors in achieving comfort in high heels is choosing the correct size. A shoe that is too tight can cause discomfort and foot problems, while a shoe that is too loose can affect your balance and stability. Always measure your foot size accurately and try on the shoes before purchasing.

    Considering Heel Thickness

    The thickness of the heel can significantly impact your comfort. Thicker heels offer more stability and distribute your body weight more evenly than stilettos, making them a great option for beginners or those who spend a lot of time on their feet. As you get used to wearing heels, you can explore other styles with thinner heels.

    Opting for Open Toe Shoes or Shoes with Roomy Toe Box

    Shoes with a narrow toe box can squish your toes and lead to conditions like bunions and hammertoes. Opt for open-toe shoes or shoes with a roomy toe box to give your toes ample space to move and breathe. This simple choice can make a significant difference in your comfort level while wearing high heels.

    Managing Pain from Wearing High Heels

    One of the most common complaints from high heel wearers is pain in the balls of their feet. To avoid this, try using ball-of-foot cushions can improve shock absorption and aid in pain relief. Regular foot massages can also soothe aching feet after a long day in heels.

    Addressing Heel Pain

    Heel pain is another common issue among high heel wearers. High heel insole inserts can provide additional cushioning to your heel and alter weight distribution, easing the pressure on your heel. If heel pain persists, consider seeing a podiatrist for professional advice.

    Remedies for Ingrown Toenails

    Ingrown toenails can be an unfortunate side effect of frequently wearing high heels, particularly those with a narrow toe box. To prevent and treat ingrown toenails, soak your feet in warm water mixed with salt or antiseptic solution, gently lift the corner of the ingrown nail, and insert some cotton or dental floss under it. Avoid cutting your nails too short and always cut them straight across.

    Avoiding and Easing Bunions

    Bunions—a bony bump that forms on the joint at the base of your big toe—can be another painful consequence of regular high heel use. Wearing shoes with a wider toe box and using bunion pads can help alleviate the pain and prevent bunions from worsening. In severe cases, surgery might be necessary to correct the deformity.

    Lowering Heel Height to Ease Pressure

    If you’re new to wearing high heels or have been experiencing discomfort, consider starting with a lower heel. Lower heels are easier to walk in and put less pressure on the balls of your feet. As you get more comfortable, you can gradually increase the heel height if desired.

    Massaging and Stretching Feet and Calves Regularly

    Regular foot massagescan help relieve tension and pain in the feet and calves caused by wearing high heels. Use your hands or a tennis ball to massage the arches of your feet, focusing on any areas of tightness. Stretching exercises, such as toe stretches and calf stretches, can also help alleviate muscle tightness and improve flexibility.

    Taking Breaks and Resting Your Feet

    One of the best ways to prevent discomfort and pain from wearing high heels is to take breaks and rest your feet throughout the day. Whenever possible, sit down and elevate your feet to reduce swelling and pressure. If you have a long day ahead, consider bringing a pair of flat shoes to change into during breaks or when you’re not required to wear heels.’

    Choosing the Right Size and Fit

    Properly fitted shoes are essential for comfort while wearing high heels. Make sure to measure your feet regularly and choose shoes that match your foot size and width. Avoid buying shoes that are too tight or too loose, as they can cause blisters, calluses, and other foot problems. It’s also a good idea to try on shoes at the end of the day when your feet are slightly swollen to ensure a proper fit.

    Incorporating Foot Strengthening Exercises

    Strengthening the muscles in your feet can help improve stability and decrease pain while wearing high heels. Simple exercises like toe curls, marble pickups, and calf raises can target the muscles in your feet and lower legs. Consider incorporating these exercises into your regular workout routine to build strength and endurance in your feet.

    Overall, taking care of your feet and being mindful of your shoe choices can make a big difference in your comfort level while wearing high heels. By following these tips and listening to your body, you can enjoy the style and confidence that high heels offer without sacrificing your foot health.

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  • How To Convert High Heel Heights from Inches to Millimetres

    How To Convert High Heel Heights from Inches to Millimetres

    Understanding the height of your high heels is crucial, especially when you’re navigating through international shoe sizes. The process of converting high heel heights from inches to millimeters may seem daunting at first, but it’s actually a straightforward mathematical exercise.

    The key formulas for conversion are simple:

    10mm equals 1 cm, and 2.54cm equals 1 inch.

    In reverse, 1mm equals 0.039 of an inch.

    For instance, if you have a heel height of 3.5 inches and you want to convert it to millimeters, you would multiply 3.5 by 25.4 (the number of millimeters in an inch), resulting in a heel height of 89mm.

    When measuring the height of your heels, start from just above the heel cap up to the center of the heel, where it meets the sole. Place the shoe on a flat surface and use a tape measure for accuracy. Shoe manufacturers typically do not include the heel cap in their measurements.

    It’s important to note that the height of most high heels increases as the size of the shoe gets larger. This maintains the proportions of the shoe. For example, a 100mm (3.9 inch) heel is more manageable than a 120mm (4.7 inch) heel, which can be notoriously difficult to wear and walk in.

    Converting between international high heel sizes doesn’t have to be a painful process. With a reliable shoe size conversion chart, you can easily swap between USA shoe sizes and European, Australian, and British sizes. Remember, US and Australian sizes for high heels are exactly the same, so no conversion is needed between these two.

    However, there is no absolute international standard for shoe size conversion, and even leading manufacturers may differ slightly in their calculations. If a brand publishes its own shoe size conversion chart, it’s advisable to follow that if it differs from the general chart.

  • The Average Shoe Size of Women in Europe

    The Average Shoe Size of Women in Europe

    In the realm of footwear, understanding shoe sizes is crucial. This becomes even more significant when we consider the variations across different regions. One such region that has been a subject of interest is Europe.

    According to data gathered in 2023, the average shoe size of women in Europe is a US 7.5, which translates to a European size between 38 and 39. This corresponds to a foot length of approximately 9 2/3 inches. It’s important to note that these are averages, and individual shoe sizes can vary significantly based on numerous factors such as genetics, lifestyle, and overall health.

    Comparatively, the average shoe size for women in the United States is slightly larger, with the current average being around size 8.5. However, it’s worth noting that this is just an average, and there is a broad spectrum of normal sizes for women’s feet.

    Interestingly, studies indicate that the average shoe size for women in the United States has increased over the past few decades. This trend is not exclusive to the United States; other countries, including those in Europe, have also witnessed a similar increase in the average shoe size of women’s feet.

    One of the reasons behind this increase could be the changes in diet and lifestyle over the years. High-calorie foods consumed during childhood and developmental stages can lead to an increase in foot size. Moreover, certain life events, such as pregnancy, can also affect a woman’s shoe size due to hormonal changes and weight gain.

    Despite these averages, it’s essential to remember that comfort should always be the priority when choosing footwear. A shoe that fits well and provides adequate support is far more beneficial than one that simply aligns with the average shoe size.

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  • The Average Shoe Size of American Women

    The Average Shoe Size of American Women

    The world of women’s footwear is as diverse as it is fascinating, with shoe sizes varying widely across different regions and populations. In the United States, the average shoe size for American women currently ranges between 8.5 and 9. This information, however, does not necessarily reflect the most commonly sold shoe size, which interestingly is a size 7.

    The average shoe size for women has not always been this large. Historical data reveals that the average female foot size has increased over the past few decades. In the 1960s, the average foot size for a woman was a 6.5, which rose to a 7.5 in the 1970s.

    This increase in average shoe size over time can be attributed to various factors including changes in diet, health, and overall physical stature. There is also a well-established correlation between height and shoe size. Taller women tend to have larger feet as they require a larger base for balance, while shorter women typically have smaller feet.

    When comparing the average shoe size of American women to other countries, it’s important to note that every country has its own sizing system and standards. For instance, the average shoe size in Europe is between 37 and 39, which translates roughly to a US size 7.5.

    Despite these averages, it’s crucial to remember that there is no ‘normal’ or ‘average’ foot size for women. Foot size can depend on a variety of factors including genetics, ethnicity, environment, and lifestyle. Therefore, it’s essential for women to wear the correct shoe size that provides comfort and support, regardless of what the average might suggest.

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  • How High Is Too High For Heels?

    How High Is Too High For Heels?

    High heels have long been a staple in women’s fashion, often associated with elegance and sophistication. However, numerous studies and reports have highlighted the potential health risks associated with wearing high heels, particularly those exceeding certain heights.

    The average heel height is around 3 inches or 7.5 cm, which falls into the mid-height range. However, discomfort and potential health issues can arise when the heel height exceeds this average, especially if the shoes have a pointed toe.

    Research has shown that wearing high heels daily can lead to foot deformities such as hammertoes or claw toes, bunions, corns, calluses, and ingrown toenails. Furthermore, the altered position and gait due to high heels can cause abnormal stress on the joints, leading to arthritis and pain.

    A study conducted in 2022 found that wearing high heels with a height of 7 cm did not increase postural sway, suggesting that this might be a safe height for occasional wear. However, it’s important to note that these findings do not negate the potential long-term effects of wearing high heels regularly.

    In fact, a significant percentage of women report experiencing foot pain due to wearing uncomfortable shoes. Specifically, 59% report toe pain, while 54% report pain in the ball of the foot.

    A systematic review published in 2020 suggested that an optimal range of heel height for maintaining postural balance and stability is between 3 and 5 cm. The review also recommended using a total contact insert (TCI) to decrease plantar pressure and the impact on the foot, resulting in higher perceived comfort.

    However, it’s crucial to remember that these recommendations are based on short-term research, and the long-term effects of wearing high heels, even within the suggested height range, remain uncertain.

    Moreover, a study conducted at Stanford University found that high heels could potentially increase the risk of osteoarthritis by causing the knees to bend awkwardly, putting extra strain on the joints.

    While high heels can certainly add a touch of glamour to any outfit, it’s essential to consider their potential health implications. Based on various studies and reports, it seems that a heel height of 3 to 5 cm may be the safest bet for those who wish to wear high heels occasionally. However, for regular wear, lower heels or flat shoes are likely to be a healthier choice.

     

  • Monika Chiang: The Powerhouse Behind the Luxury Footwear Brand

    Monika Chiang: The Powerhouse Behind the Luxury Footwear Brand

    Monika Chiang, an American fashion designer and businesswoman, has made a significant impact in the world of luxury footwear. Before venturing into fashion, Chiang co-founded the lounge Double Seven in New York City’s meatpacking district in the summer of 2005. Her innovative cocktails garnered attention from media outlets like PBS, the New York Times, and the Toronto Star. However, her true passion lay in fashion design, leading her to launch her eponymous brand, Monika Chiang in 2011.

    The Monika Chiang collection includes a range of products from apparel and handbags to lingerie and jewelry. However, it is her luxury designer shoes that have truly set her apart. From sandals and high heels to boots, each piece exudes confidence and beauty, making every wearer feel special. Chiang’s first boutique opened its doors in Los Angeles on Robertson Boulevard in West Hollywood in October 2011. The grand opening was graced by film actresses and other celebrities, marking the beginning of her journey in the retail world. She later expanded her reach by launching a pop-up shop in the SoHo neighborhood of New York City in November 2011.

    Her first full collection was presented as part of the Fall 2012 Mercedes-Benz Fashion Week at Lincoln Center in New York City. Vogue Magazine featured her designs in the same month, further solidifying her status in the fashion industry. A flagship store in New York’s SoHo district followed in April 2012. Chiang’s designs are known for their chic, rock-and-roll twist that fuses both masculine and feminine styles.

    Her style has been lauded by New York Magazine, and she was named one of the world’s 17 most promising accessories designers by Harper’s Bazaar in 2013.

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  • Andrea Wazen: The Lebanese Footwear Designer Making Strides in the Fashion World

    Andrea Wazen: The Lebanese Footwear Designer Making Strides in the Fashion World

    Born in London and raised in Beirut, Andrea Wazen has carved a niche for herself in the world of fashion as a renowned footwear designer. Her journey into the realm of design was influenced by her parents, both architects, who instilled in her a deep appreciation for design from an early age.

    Wazen’s education in design took her to the prestigious Istituto Marangoni in Paris and Central Saint Martins college in London. After her studies, she honed her skills under the tutelage of eminent footwear designers Christian Louboutin and Rupert Sanderson. In 2013, she returned to her native Lebanon to launch her eponymous brand, which quickly gained recognition for its unique blend of glamour and comfort.

     

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    Andrea Wazen collections are characterized by striking designs that are instantly recognizable. From neon-hued strappy heels to party-ready ruffled slingbacks, elegant leather boots, and sophisticated court shoes, Wazen’s creations have found their way onto the feet of many A-list celebrities. Her innovative approach to footwear design has earned her accolades from industry giants like Alber Elbaz, Giambattista Valli, Diane von Furstenberg, and Christian Louboutin, who awarded her ‘Best Accessory Designer’ at the Fashion Trust Arabia Awards.

    Wazen’s designs are not just about aesthetics; they also prioritize comfort. She often opts for soft and flexible textiles over leather, resulting in lightweight and surprisingly comfortable shoes. Her commitment to sustainability is evident in her plans to launch handbags made from upcycled leather offcuts from her brand’s shoes.

     

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    Despite the challenges of operating outside the main fashion capitals and the devastating impact of the explosion in Beirut in 2020, Wazen’s brand has thrived. Her online store saw a 200% increase in sales, and she gained more international retailers and recognition. This success has brought hope and satisfaction to her staff and factories in Beirut amidst difficult times.

    In addition to her professional achievements, Wazen’s personal life is equally vibrant. She married Anthony Zaatar in a dream destination wedding in Paris, themed “Le Theatre du Merveilleux”. When not designing, Wazen enjoys dining out and traveling with her husband, indulging in her love for food and adventure. Andrea Wazen‘s story is one of resilience, creativity, and passion. Her footwear brand stands as a testament to her talent and dedication, making her a name to watch in the shoe industry.