Isabel Marant's Bekett Sneaker Returns to Retail 15 Years After its 2011 Debut at Kith Tokyo

Isabel Marant brought its relaunched Bekett sneaker to Kith Tokyo with a window installation running April 16 to April 24, 2026. This marked one of the most visible retail moments for the French label’s footwear in the Asia-Pacific market. The pop-up sits inside one of Tokyo’s most coveted wholesale addresses. Moreover, it pairs the Bekett’s relaunch with an audience that has driven renewed interest in the silhouette. This interest has grown through social media over the past two years.

The Bekett’s original run

The Bekett launched as a global breakout in 2011. It was built around a high top silhouette with a 5cm concealed wedge heel, leather and suede upper, wrap around ankle support, and a padded tongue. After this, it became a signature of Isabel Marant’s positioning, Parisian effortlessness with a clear luxury finish. It remained a reference point in the wedge sneaker category for years after its debut.

The Tokyo installation

The Kith Tokyo window presents what the brand calls the “Bekett universe,” with products available for immediate purchase. Additionally, a launch reception on April 14 displayed over 100 pairs. It also included a DJ set. Notably, guests included model and creative director Hikari Mori. In addition, model Monako and model/DJ Yamato Inoue were in attendance.

Gen Z and the resurgence

The Bekett relaunch is timed to a documented social media driven revival, with Gen Z consumers rediscovering the silhouette across platforms. The Kith Tokyo placement gives the shoe direct access to a young, fashion literate consumer base that responds to both archive credibility and physical retail experience.

The Kith partnership positions the Bekett relaunch not as nostalgia, but as a market re-entry supported by verified demand, a measured move for a brand navigating the line between heritage equity and new audience relevance.