Inside Lacoste’s Australian Open 2026 Winners Kits Collection

Lacoste has shifted Team Lacoste from winter layers to Melbourne ready kits, rolling out a dedicated Australian Open 2026 collection that puts technical tennis apparel on one of the sport’s most visible stages. The campaign spans social, e commerce, and broadcast from the Melbourne tournament, positioning the crocodile as a reference point for performance driven elegance in the first Major of the year.

Story: from winter to Melbourne

The “from winter knits to winners’ kits” line sets the tone that this is a deliberate seasonal switch from cold weather sport style to Grand Slam performance. Lacoste is using the Melbourne tournament to spotlight its Team Lacoste roster as a unified squad, while also telling specific product stories around each athlete.

Design: colour and construction

The Australian Open 2026 range for Team Lacoste blends airy stretch jersey, diamond taffeta, and run resistant piqué with heat bonded seams and laser cut details to reduce bulk and irritation in long matches. Cuts stay close to classic Lacoste codes—polo collars, strong colour blocking, precise striping—updated with bolder prints and contemporary fits tailored to each player’s on court presence.

Players and on court kits

The collection is structured around Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Eva Lys, whose looks can be shopped as curated “gear” edits on Lacoste’s Australian Open page. The brand frames Djokovic’s outfits as tested and approved “champion” kits, with Medvedev, Dimitrov, and the wider team extending that performance template across different silhouettes, from polos and shorts to dresses and skirts for women’s styles.

Performance focus

Lacoste highlights lightness, breathability, and freedom of movement as the core functional benefits, pairing moisture management technologies with seamless or minimized seam constructions for comfort under Melbourne heat. The idea is to offer pieces that can handle long rallies and stop start movement while still reading clean and composed on broadcast—a balance central to Lacoste’s broader sport strategy since 1933.

Access for fans

Alongside the athletes’ match kits, Lacoste is offering a Special Melbourne 2026 tennis collection online, allowing fans to “dress like the Team Lacoste players” with versions of the same polos, shorts, dresses, and accessories worn at the tournament. For tennis consumers, the drop slots into a crowded Grand Slam apparel calendar but leans heavily on the brand’s heritage polish to stand out among increasingly graphic and trend led rivals.