Jameson Irish Whiskey is bringing the spirit of Dublin to NFL fans as it becomes the official whiskey partner for the league’s first-ever regular season game in Ireland with a slate of uniquely Irish experiences and traditions at Croke Park.
A Historic NFL Game Calls for Authentic Irish Hospitality
For years, Jameson has dreamed of hosting an NFL game in Dublin and on September 28, 2025, that vision becomes reality as the Minnesota Vikings and Pittsburgh Steelers clash at Croke Park. As the NFL expands internationally, Jameson now stands at the heart of this milestone—not simply pouring whiskey but curating experiences that capture the warmth, community, and celebration that define Irish gatherings.
Simon Fay, Business Acceleration Director, said:
“For years, Jameson has hoped an NFL game would land in Dublin, and at the core of this partnership is an ambition to create unforgettable experiences that bring people together, with a toast to the bonds that Jameson fosters across cultures and continents. To now welcome the league, the Vikings, and the Steelers, to our hometown is a moment we will celebrate with fans in Dublin and across Ireland.”
Immersive Fan Experiences—From Distillery to Stadium
Jameson is bringing its signature touch to every corner of the NFL Dublin Game:
- Commissioner Live at Whelan’s: A fan event featuring classic Jameson cocktails, gifting moments, and an atmosphere built on Irish hospitality.
- Croke Park Gameday Spirit: Premium bars and suites at the stadium will serve specially crafted Jameson drinks for attendees seeking a taste of local flavor and excitement.
- Jameson Greenzone at Bow Street Distillery: Home fans can enter giveaways, enjoy exclusive promotions, and be immersed in Jameson tradition, all while celebrating the NFL’s Dublin debut.
With these activations, Jameson ensures every toast, cheer, and high five is unmistakably Irish.
An Enduring Partnership That Celebrates Community
The NFL Dublin Game continues Jameson’s tradition of showing up for moments that unite people—whether in pubs, stadiums, or living rooms. American football is surging in popularity in Ireland and this match will bring new fans together under the banners of sport and hospitality. For Jameson, this is not just sponsorship but a celebration of the bonds created over a glass shared with friends.
Tracie Rodburg, SVP Global Partnerships at the NFL, said:
“Irish fans are some of the most passionate in the world, and we know they’ll create an incredible atmosphere at Croke Park. To have Jameson – such an iconic Irish brand known for bringing people together – as part of this historic moment makes it even more special.”
Collectibles and More for Fans
To mark this occasion, Jameson is releasing a limited-edition regulation-sized football flask—a keepsake that combines Irish heritage with football passion, available for pre-order and designed to be a centerpiece of any watch party or bar cart.
Where to Celebrate and How to Join In
Fans in Dublin, across Ireland, and around the world can join the celebration at the game, at Jameson Distillery, or from the comfort of their own homes—raising a glass as Dublin makes NFL history with Jameson at its side.
This partnership isn’t just about whiskey—it’s about creating memories, shared victories, and authentic moments at the intersection of Irish culture and American sport.
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