Kickback is changing how sneakers are made and owned by letting anyone design and launch and sell shoes while empowering a community-first approach to footwear innovation.
A Platform for Everyone to Be a Creator
The newly launched Kickback platform from London Sneaker School is throwing open the doors of the sneaker industry for ordinary people—no design degree or factory required. After teaching over 200 students the craft of shoemaking, London Sneaker School has now set its sights on democratizing design and production through technology, transparency, and culture. With Kickback, anyone can step into the process, turning ideas into sellable shoes and becoming an active voice in what gets made and how.
Jase Cooper, Chief Executive of Kickback, said:
“As AI accelerates design, development, and production at an unprecedented rate, it’s more important than ever that we build systems that foster fashion companies born out of creativity and culture. The tools are already there for a radical alternative approach, and Kickback will connect the dots.”
“Kickbackers” Drive the Culture, Not Just Consumption
Instead of being passive sneakerheads, Kickback lets users (“Kickbackers”) become real stakeholders. When someone supports a new design, they don’t just get a pair—they can earn lifetime perks, early access to releases, and even financial Kickbacks. The model gives backers direct influence over upcoming products, encouraging a sense of collective participation and ownership.
“In an era where AI is accelerating design at warp speed, Kickback puts creativity, culture, and ownership back into the hands of the people actually driving sneaker culture—the community,” notes FashionBeans’ review of the launch.
Open-Source Designs: The Debut SKL Collection
Launching with SKL, an open-source sneaker range born from the school, Kickback’s first collection sets a new vision for inclusive creation. Patterns for every SKL silhouette are available to download, remix, and make—lowering barriers for entry and turning the product into a teaching tool. Each model is classic in shape, stripped back for transparency and versatility, and built for makers to customize and learn.
Alpha Partnerships and London Fashion Week Launch
During its Alpha phase, Kickback will partner with established designers and creative communities to test the limits of collaborative design, distributed brand ownership, and new storytelling formats. The platform is also launching with high-profile events during London Fashion Week, supported by Base (the Coinbase blockchain platform) and Monster Energy, including hands-on dye and shoemaking workshops, a decentralizing fashion panel, and a launch party.
A Vision for Decentralized, Community-Driven Footwear
Kickback’s unique structure—combining platform technology, community incentives, and open-source craft—signals a bold challenge to the old “top-down” sneaker industry. By making design and ownership accessible, the project aims not just to launch new shoes, but to shift power and creativity to creators, fans, and culture-makers everywhere.
Anyone interested in joining Kickback can learn more or participate through the London Sneaker School website and Kickback’s own channels. It’s a new era for making, supporting, and wearing the future of sneakers—one where culture, creativity, and reward belong to everyone.
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