Knob Creek and Eli Manning Team Up for Bold Picks Campaign 2025

As football fans across the country prepare for the kick-off of the 2025–2026 gridiron season, Knob Creek, the founding spirit of the James B. Beam Small Batch Bourbon Collection, is raising the stakes and pouring new energy into its Bold Picks campaign. This year, Knob Creek is teaming up once again with legendary quarterback and two-time champion Eli Manning to highlight the fearless decisions fantasy football fans make in their quest for victory.

Bold Picks Returns: Football, Bourbon, and Championship Energy

Knob Creek Bold Picks is more than just a whiskey release; it’s a season-long campaign rooted in the drama and intensity that define both football and high-quality bourbon. With Eli Manning returning as an ambassador, fans can expect weekly picks, gameday advice, signature cocktails, and exclusive content delivered all season long.

To commemorate the partnership and the upcoming playoffs, Knob Creek and Eli Manning are unveiling a new limited-edition bottle: Knob Creek Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch. Bottled at cask strength, this release is designed for drinkers who crave unapologetic flavor, authenticity, and a nod to game day intensity.

“As football fans and bourbon makers, we respect the confidence it takes to win—on the field and at our distillery,” said Freddie Noe, Eighth Generation Master Distiller. “Welcoming Eli back to the distillery, we knew we wanted this year’s release to be bold. The Knob Creek Eli Manning’s Bold Pick: 2026 Batch is bottled at cask strength; unfiltered, unapologetic, and made for those who stand by their convictions. It’s the kind of whiskey that speaks to the intensity of game day and the high standards we’ve upheld at Knob Creek.”

Social Media, Fantasy Picks, and Distillery Experiences

Throughout the season, Manning will share his “Bold Picks” and predictions for fantasy draft success on Knob Creek’s Instagram and Facebook, bringing fans inside his gameday mindset and celebrating those who go all in. Together, Knob Creek and Manning are creating content and activations tailored to where fantasy sports communities live—Reddit threads, YouTube channels, shopping platforms like Instacart for party supplies, and Fanatics for official NFL gear.

Fans can toast Manning’s picks at home with Knob Creek 9 Year Bourbon and try out Manning’s favorite football pour, ‘Eli’s Gameday Old Fashioned’, a classic cocktail with a bourbon-forward kick.

“I appreciate a bourbon that delivers full, bold flavor ,that’s why Knob Creek is my go-to pour and a great partner for another round of bold picks,” said Manning. “To kick off the fantasy football season, I’ll be sharing advice for fans’ fantasy drafts and raising a glass to those who stand by their convictions.”

The Bold Picks Sweepstakes: Ultimate Watch Party at Beam Distillery

To add even more excitement, Knob Creek invites fans to join the Bold Picks Sweepstakes for a shot at winning a once-in-a-lifetime football celebration at the famed James B. Beam Distilling Co. in Clermont, Kentucky:

Grand Prize: One lucky winner and their fantasy league, or 11 friends, will be whisked away for an exclusive Knob Creek watch party experience at the distillery during the Big Game.
Daily Instant Wins: Preseason draft parties get an upgrade with Knob Creek Old Fashioned Kits and other prizes awarded daily to fans 21+.
How to Enter: Visit www.TheBoldPicksSweepstakes.com before November 1, 2025. No purchase is necessary.

Bourbon as Bold as Fantasy Football: Cask Strength for Champions

This year’s Single Barrel Cask Strength Bourbon is more than just a limited-edition whiskey—it’s a tribute to conviction, flavor, and Knob Creek’s craftsmanship. The cask strength bottling offers a robust, rich profile perfect for those who want to savor the moment (or triumph after a fantasy win). For bourbon aficionados, Knob Creek continues to offer an award-winning portfolio of bourbons and ryes for all occasions, from draft day pours to playoff parties.

Connect, Celebrate, and Stand Bold with Knob Creek

Whether you’re strategizing fantasy wins, celebrating with friends, or collecting limited bottles, Knob Creek Bold Picks is designed to inject passion and fun into each football weekend. Follow @KnobCreek on Instagram and Facebook for campaign updates, cocktail tips, Eli’s picks, and exclusive access to the world of Knob Creek bourbon.

Learn more about the Bold Picks campaign, cask strength bourbon, and the distillery’s legacy at knobcreek.com/news/bold-picks.