Kurt Geiger Drops Holiday Ready Fall-Winter Collection

Kurt Geiger is using its latest campaigns to double down on statement accessories, casting Emily Ratajkowski in a series of alpine and holiday fantasies that push the brand’s “joyfully extra” positioning in both Europe and the US. From snow-drenched mountains to Marie Antoinette–inspired party sets, the British accessories house is reframing bags and boots as the core of its brand story rather than add-ons to shoes.

Fall Winter 2025 Alpine Escape

For Fall Winter 2025, Kurt Geiger unveiled a campaign fronted by Emily Ratajkowski, shot against bright blue skies and a sparkling alpine backdrop. The visuals focus on bold silhouettes, vivid colours and heavy embellishment, using the snow-drenched setting to amplify metallics, crystals and rich textures across boots and bags.

Photographer Laura Coulson captures Emily Ratajkowski in looks that balance winter gear with high-glam accessories, reinforcing the idea of “cosy meets cool” rather than literal ski outfits. The imagery reflects Kurt Geiger’s evolution from a footwear-led label to a business where handbags now lead sales, with product framing that keeps accessories front and centre.

Holiday 2025 Let Them Eat Cake

The Holiday 2025 campaign, again starring Emily Ratajkowski, turns up the volume under the “Let Them Eat Cake” concept, described as a mix of Marie Antoinette opulence and modern party-girl energy. Shot by Laura Coulson, the story follows Emily Ratajkowski on a decadent winter girls’ trip, dressed in sequinned looks, plush faux furs, and gleaming accessories.

Here, Kurt Geiger leans into maximalist fantasy: handbags masquerade as tiered pastel cakes iced with crystals and champagne bottle party bags cheekily labelled “Kurt’s Fizz,” both designed to unzip and actually carry party essentials. The brand’s signature eagle emblem reappears in playful new forms, including crossbody bags, cartoonishly oversized slippers, and collectable charms.

New hero bags and returning icons

Among the season’s hero products is The Pimlico, a new bag silhouette defined by a gold-plated eagle emblem and offered in rich leather, shimmering pastel sequins, and pearl embellishments described as “the size of snowballs.” Existing favourites like the Shoreditch and Kensington bags return in updated treatments, including stretched East–West shapes, harlequin rainbow quilting, and crystal-heavy finishes.

The collections are positioned to deliver price points from approximately $88 to $368, covering everything from entry accessories to more elaborately embellished pieces. By pairing newness like The Pimlico with refreshed icons, Kurt Geiger reinforces a branded ecosystem where customers can build around a consistent eagle and London-inspired story.

Footwear from snow boots to sneakers

Footwear plays a supporting yet still expressive role across the campaigns. For the Holiday 2025 collection, the line features snow boots bejewelled in a style reminiscent of Christmas trees, pink lace booties with a Sex and the City vibe, fringe-detailed suede heels, and slides finished with ribbon-like treatments.

The Islington sneaker also undergoes multiple seasonal makeovers, featuring velvet, animal prints, and mixed metallics in the Alpine story, as well as silver fringe and gold ribbons in the holiday campaign. Across all styles, the emphasis is on turning practical silhouettes into standout pieces that match the campaign’s hedonistic, party-ready mood.

Joyful maximalism and brand direction

Across both the Fall-Winter and Holiday 2025 campaigns, Kurt Geiger positions itself as a London-rooted accessories house where playful excess is a core brand value, not a seasonal experiment. References to London life—like pigeons and Scotch eggs reimagined as bag charms—anchor the fantasy visuals back to the brand’s home city.