LG and xboom by will.i.am Launch Audio Lineup Amid Global Smart Speaker Surge

Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life with the launch of the xboom audio collection. LG and will.i.am have launched the xboom by will.i.am audio lineup, featuring AI-powered Bluetooth speakers and earbuds designed to merge cutting-edge technology with immersive sound experiences. Priced between $109 and $299, the products are now available on LG.com and at authorized retailers, marking the culmination of a partnership first announced at CES 2025.

Key Features of the xboom Lineup

1. AI-Driven Sound and Design
   The xboom Bounce ($199), Grab ($149), and Stage 301 ($299)speakers leverage AI to analyze audio content, adjusting settings to emphasize melody, rhythm, or vocals. AI Lightingsyncs multicolored bar lights to the beat, while AI Calibration optimizes sound based on the environment. The xboom Buds ($109) deliver balanced audio with graphene diaphragms and an ergonomic design for all-day comfort.
2. RAiDiO.FYI Integration
   A dedicated button on the speakers provides instant access to will.i.am’s RAiDiO.FYIplatform, an AI-powered radio host that curates personalized infotainment. The feature, set to launch later in 2025, aims to transform passive listening into interactive experiences.
3. Rugged Portability

• Bounce: IP67-rated, 30-hour battery, up-firing passive radiators that “bounce” to the beat.
• Grab: Compact, IP67-rated, 20-hour battery, dual passive radiators for dynamic bass.
• Stage 301: 6.5-inch woofer, IPX4-rated, replaceable battery for extended events.

Partnership Context

LG appointed will.i.am as its “Experiential Architect” in late 2024, tasking him with redefining the xboom brand through sound tuning, design, and storytelling. At CES 2025, he emphasized a vision of “music beyond listening,” blending AI innovation with pop culture artistry. The collaboration aligns with LG’s push to compete in the premium audio market, leveraging will.i.am’s expertise in music and tech entrepreneurship.

Market Impact

The launch follows LG’s CES 2025 showcase, where the xboom lineup drew attention for its fusion of AI and durability. Analysts note the timing capitalizes on growing demand for smart speakers, projected to reach $23.9 billion globally by 2027. With RAiDiO.FYI poised to expand content interactivity, LG aims to position xboom as a lifestyle brand rather than just an audio product line.

Statements from Leadership

• [Lee Jeong-seok, LG Audio Division Head: “This partnership elevates every aspect of the listening journey”.
• [will.i.am: “It’s about reimagining what a speaker is”.

The xboom by will.i.am series underscores LG’s ambition to lead the next wave of audio innovation, combining AI versatility with artist-driven authenticity. As the RAiDiO.FYI platform rolls out, the collaboration could redefine how users engage with music and media.LG and will.i.am have launched the xboom by will.i.am audio lineup, featuring AI-powered Bluetooth speakers and earbuds designed to merge cutting-edge technology with immersive sound experiences. Priced between $109 and $299, the products are now available on LG.com and at authorized retailers, marking the culmination of a partnership first announced at CES 2025.