Louis Vuitton marked the 2026 Australian Open women’s and men’s finals by presenting both trophies in bespoke Louis Vuitton trunks, continuing the Maison’s long running sports trophy program tied to its ‘Victory travels in Louis Vuitton’ positioning.
The Story This Signals
LVMH framed the moment as Louis Vuitton ‘once again’ celebrating sporting excellence at the finals, and the receipts are in the brand’s own trophy trunk roster this season. Louis Vuitton has positioned its trunks as part of the ceremony for top tier properties, including Formula 1 and the Ballon d’Or, with bespoke cases designed to be on stage and on camera, not just backstage logistics. That’s the playbook now: engineered visibility where the trunk sits at the intersection of broadcast ceremony and collectible craft, so the brand is literally in the hero shot when the trophy is lifted.

The Trunks and Their Build
According to LVMH’s description, both trunks were handcrafted at Louis Vuitton’s historic Asnières workshops and used to carry and protect the Daphne Akhurst Memorial Cup and the Norman Brookes Memorial Cup throughout the tournament. The trunks are finished in Louis Vuitton Monogram canvas with brass locks, corners, and clasps said to match hardware used since the 1860s, plus a white ‘V’ motif. Inside, LVMH notes a microfiber lining in Australian Open blue, with the AO logo in white on the inside cover.
Who Presented and who Won
Elena Rybakina won the women’s final over Aryna Sabalenka, with the trophy trunk presented by House Ambassador BamBam and tennis legend Jennifer Capriati. For the men’s final, Carlos Alcaraz won against Novak Djokovic, with the trunk presented by House Ambassador Chloë Grace Moretz and tennis legend Marat Safin.
Context From Design Media
Wallpaper adds historical context to the Louis Vuitton trunk, pointing back to the brand’s early travel-trunk innovations and tracking the evolution into ceremonial ‘trophy trunks’ used for modern sport. It also reiterates the Asnières production story and details around the trunks’ materials, hardware, and ‘AO blue’ interior, while placing the Australian Open trunks within Louis Vuitton’s broader set of sports partnerships.
For tennis fans and collectors, the takeaway is simple: Louis Vuitton is treating the trophy moment as a design product in itself, using craft details and ceremony staging to keep the brand in the center frame when the sport’s biggest prizes are handed over.
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