Lyst Wraps Q4 2025 With Saint Laurent, Miu Miu And COS In The Top 3

Lyst has published its Q4 2025 Index, and rather than a shake‑up, its headline is continuity: Saint Laurent, Miu Miu, and COS hold the top three spots, and the brands that gain ground are the ones leaning hardest into core identity, not reinvention. The data shows a quiet, coherent quarter where familiar names and codes win, and a handful of labels, COS, Ralph Lauren, Stone Island, Burberry, Gucci, Massimo Dutti, and others, move up by doing more of what they already do well.

Top 10 Ranking

Lyst’s Q4 2025 Index keeps Saint Laurent at number one, with Miu Miu in second and COS in third, a top three locked in again after previous quarters. Behind them, the top 10 includes Ralph Lauren, Prada, Coach, The Row, Burberry, Gucci, and Moncler, mixing heritage houses, designer labels, and lifestyle brands in one tightly packed band of demand.

Saint Laurent, Miu Miu, and COS

Saint Laurent remains the world’s hottest brand in the quarter, with a further 4% quarter on quarter increase in demand, helped by runway momentum and high profile campaigns. COS continues its run at number three with a 60% quarter on quarter rise in demand tied to its clean, material focused aesthetic and everyday wearability rather than seasonal hype.

Ralph Lauren, Prada, Coach

Ralph Lauren moves up five positions into the top 10 with a 24% quarter on quarter jump in demand, driven by a renewed focus on its core lifestyle narrative, from polished sportswear to the viral ‘Ralph Lauren Christmas’ aesthetic on social media. Prada and Coach, each already in the ranking, stay in the top tier, with Prada benefiting from coherent runway storytelling and Coach showing sustained growth as a more accessible American luxury marque.

Burberry, Gucci, Stone Island

Burberry and Gucci each rise five places in the quarter, with Lyst attributing the move to brands re articulating their heritage codes and tightening creative direction rather than chasing abrupt change. Stone Island moves up four places, backed by a 62% quarter on quarter increase in searches, reinforcing its position as a cult with sportswear cred label that resonates with shoppers who treat outerwear and sportswear as core wardrobe pieces.

The Minor but Telling Moves

Nike re enters the Lyst Index for the first time in about two decades, helped by the NikeSKIMS launch and a broader sportswear meets fashion push. Massimo Dutti makes its index debut at number 16, with Lyst citing a 59% growth in demand and a puffer driven entry as evidence of appetite for accessible, design led, season agnostic outerwear.

Looking Ahead

Reading the top 10 together, Q4 2025 looks like a ‘wait and see market where shoppers are not abandoning fashion, but narrowing their bets to brands that feel visually clear, culturally consistent, and stylistically predictable. For designers and strategists, the Lyst Index suggests that the most effective way to gain share in a crowded climate may be less about pivoting and more about executing fewer ideas, but far more precisely.