Macron Posts Record €244 Million in 2025 Capping Two Decades of Growth

Macron ended 2025 with record turnover of €244.4 million, extending a 20 year growth run and underscoring its position as one of teamwear’s quiet power players. The Bologna based brand has effectively turned long term kit deals and a lean operating model into a stable, scaleable business that keeps trending upward.

Record Year and Long Climb

Revenue rose 9.3% year on year from €223.6 million in 2024 to €244.4 million in 2025, with EBITDA around 21%, a healthy margin for a hardware heavy, multi sport player. It caps a steady climb from about €10 million in 2004 and roughly €170 million in 2022, with CEO Gianluca Pavanello saying, “The turnover record achieved in 2025 further confirms the quality of the daily work carried out by a team with strong ambitions.”

Teamwear Engine, Lifestyle Halo

The core engine remains teamwear: technical kits for professional and amateur clubs, national federations, and grassroots teams across football, rugby, basketball, volleyball, and baseball. Those multi year contracts lock in predictable volumes and keep Macron’s logo on TV and in stadiums, while the higher end Macron O.N.E. – Own Nothing Else line is positioned to translate on pitch credibility into premium off pitch apparel. Womenswear is also a growth lever, with the company flagging double digit gains in that segment as more women’s clubs and federations move into fully professional setups.

International Mix and Channels

More than 80% of Macron’s revenue now comes from outside Italy, with the UK, Italy, and Spain still its largest markets, and the UK singled out as a key driver thanks to Premier League and EFL deals. In 2025, the U.S. crossed €12 million in turnover, helped by the first full year of a new Connecticut logistics hub, while markets like Poland, Bulgaria, and Belgium posted growth rates above 70% in the first nine months. Macron’s 190+ Sports Hubs in over 30 countries give it a mono brand retail network that reaches both clubs and fans, a structure the company calls a competitive advantage versus pure wholesale.

Investing for The Next Phase

To support that expansion, Macron is investing around €15 million to grow its Macron Campus near Bologna to 115,000 square metres, adding a new automated distribution centre and a multi sport facility for partners and athletes. The brand’s messaging points to more of the same: deeper penetration in existing markets, targeted pushes in North America and Eastern Europe, and continued use of performance teamwear as the anchor for everything from lifestyle capsules to retail hubs.