Merrell and LONELY GHOST Unite for First-Ever Footwear Collaboration

Merrell, the global leader in hiking and outdoor footwear, has teamed up with cult-favorite lifestyle brand LONELY GHOST to launch a limited-edition capsule collection that celebrates the powerful simplicity of stepping outside. This is not just a fashion collaboration—it’s a rallying cry for connection, creativity, and unapologetic self-expression wherever life takes you.

A Purpose-Driven Partnership

This landmark collaboration marks LONELY GHOST’s debut in footwear, headlined by their bold, creative spin on the Merrell Moab Speed 2 Vent 2K and three full, street-meets-trail apparel looks. Released on September 27, 2025, in colorways Chalk/Mariana and Graphite/Ash, each pair offers four interchangeable laces and a charm kit, inviting fans to truly personalize their look.

Founded in 2019, LONELY GHOST has rapidly evolved from streetwear upstart to a movement rooted in radical authenticity, emotional storytelling, and real-world connection. Merrell’s role as a longtime advocate for getting more people outdoors perfectly complements LONELY GHOST’s message, bridging community-focused outdoor exploration with culture-forward design.

Richard McLeod, Chief Marketing Officer at Merrell, explained: “We believe stepping outside, whether it’s a trail, a city street, or your own front step, has the power to reset you. This collaboration with LONELY GHOST brings that belief to a new audience in a way that’s personal, expressive, and culture-forward.” Bronson Christensen, Co-Founder of LONELY GHOST, echoed: “This collection isn’t just about product, it’s about self-expression, connection, and showing up fully as yourself. Movement outside is one of the best ways to reconnect with yourself and others.”

The Collection: Fashion Fused with Function

At its core, The Merrell x LONELY GHOST Moab Speed 2 Vent 2K represents a reimagining of Merrell’s iconic hiking silhouette. Unique features include:

• Two vibrant colorways: Chalk/Mariana and Graphite/Ash.

• Four interchangeable laces and an optional charm kit with every pair, empowering total self-expression.

• Three apparel looks and an exclusive trucker hat that blend performance details with style, offering a truly head-to-toe street-meets-trail experience for Gen Z and all fans.

The full collection is available online at Merrell.com, LONELYGHOST.co, and at select Pacsun locations across the U.S.

From Product to Experience: Real-World Community Events

To embody the spirit of the collaboration, Merrell and LONELY GHOST hosted two major activations in New York City:

• September 26, 2025, at Leon’s Bagels (SoHo): An all-day event with custom giveaways, exclusive early access to the collection, and a DJ Mona set from 5-7 p.m..

• September 27, 2025, at Pacsun (503 Broadway, SoHo): Shoppers could access the full collection and personalize kicks at a custom lace and charm bar from 10 a.m. to 6 p.m., blending product with authentic community.

More Than a Drop: A Cultural Moment

The Merrell x LONELY GHOST capsule is more than a product launch—it’s a cultural statement redefining what outdoor lifestyle and streetwear can be for the next generation. By collaborating with LONELY GHOST, Merrell is reaching beyond rugged trails and mountain summits to connect with evolving definitions of self-expression, creativity, and community in both urban and outdoor environments.

Missed the launch? Fans can still shop the collection while supplies last at Merrell.com and LONELYGHOST.co. The capsule invites everyone to step outside, reset their energy, and express themselves with confidence and style. For exclusive event images and more, visit @Merrell and @lonelyghost on Instagram.

Every product, partner, launch event, and key detail above is hyperlinked for further discovery or to shop while this limited collection lasts.