MySize Acquires ShoeSize.Me to Create Unified AI Sizing Platform

MySize a leading AI-driven measurement and fashion technology solutions provider, has announced the acquisition of ShoeSize, a prominent European SaaS company specializing in AI-powered footwear sizing and fit solutions. This transaction, structured largely as a share deal, highlights MySize’s strategic commitment to protecting its cash position while rapidly advancing its fashion tech roll-up strategy under CEO Ronen Luzon.

Strategic Expansion and Synergy

ShoeSize brings with it a strong clientele, serving over 20 fashion retailers and a commanding presence in Central Europe. Key accounts include Alshaya Group, a Foot Locker partner in the Middle East, reinforcing MySize’s reach into new, high-growth markets. The company is set to surpass €0.5 million in SaaS revenues by the end of 2025, driven by its proprietary ShoeAI solution, which delivers highly accurate, AI-powered footwear sizing recommendations for retailers and shoppers alike.

Through this acquisition, ShoeSize will operate under the Naiz Fit umbrella, creating the first unified platform that effectively addresses both apparel and footwear sizing challenges for global retailers. This unified platform is expected to unlock deeper cross-selling opportunities across the expanded customer base, further increasing revenue synergies for MySize in Europe, the Middle East, and beyond.

Data Strategy and Retail Technology Innovation

A key value driver in this acquisition is the vast data assets brought by ShoeSize.Me. The company’s technology has analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes across 19 international size scales, 1.2 million shoe models, and over 6,000 brands in the footwear category alone. This data will significantly enhance the Naiz Fit “data lake,” accelerating product innovation, refining algorithmic accuracy, and producing impactful insights for global retail partners.

Ronen Luzon, CEO of MySize, commented:

“By bringing together Naiz Fit’s leadership in apparel and ShoeSize.Me’s cutting-edge footwear solution, we are building the most comprehensive sizing platform in the market. This not only expands our geographic reach but strengthens our cross-selling potential and our position as a consolidator in fashion tech.”

Platform Integration and Customer Insights

With the acquisition, MySize will offer an end-to-end platform under the Naiz Fit brand—seamlessly combining apparel sizing and footwear fit recommendations, solving one of e-commerce’s biggest pain points: sizing uncertainty and returns. The expected outcome is enhanced customer loyalty, improved retailer margins, and a significant reduction in return rates—directly benefiting both consumers and online sellers.

“ShoeAI adoption will accelerate globally as we join forces with MySize and Naiz Fit, redefining how consumers find the right fit—whether in clothes or shoes,” said Timo Steitz, Founder of ShoeSize. “Retailers will be empowered to reduce returns, improve margins, and build deeper customer loyalty through AI-powered fit precision.”

Terms and Structure of the Transaction

The acquisition was structured primarily as a share deal, with MySize issuing a total of 241,093 shares of common stock to the sellers of ShoeSize and a cash payment of $150,000. Additionally, a key ShoeSize.Me employee was granted a five-year milestone vesting warrant to purchase 28,000 shares of MySize common stock, a move designed to ensure talent retention and long-term integration.

This model follows MySize’s broader approach to acquiring synergistic businesses that expand its SaaS and data portfolio, positioning itself as a dominant technology consolidator within the fashion e-commerce ecosystem.

Market Impact and Forward Strategy

MySize’s acquisition of ShoeSize represents not just an expansion of its technology stack but a bold step toward becoming the market’s go-to solution for end-to-end sizing in fashion and footwear. By integrating the strengths of both companies, MySize continues to lead the charge in reducing returns, lowering operational costs, and boosting online fashion sales through sophisticated AI and data-driven solutions.

For investors, retailers, and fashion tech enthusiasts, further information can be accessed at mysizeid.com or through MySize’s official communication channels on Facebook, LinkedIn, and Instagram.