New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its newest global football athlete. The signing lands at a significant moment for Spence, who helped England qualify for the 2026 FIFA World Cup, recently signed a new long term contract at Spurs, and made history in August 2025 as the first Muslim player to receive a senior England men’s call up.
A Fullback Built for the Current Moment
Spence is a right back known for his pace, technical ability, and expressive style of play. He won the UEFA Europa League with Tottenham in 2024 25 and has earned multiple England caps ahead of this summer’s tournament. His profile fits New Balance’s stated approach to building a football roster around players with on pitch credibility and off pitch cultural range, rather than pure name recognition.
Spence’s Remarks on the Furon v8
Spence has already been wearing New Balance on the pitch. Djed Spence, New Balance Athlete, said, “I’ve already worn a few bright colorways of the Furon v8 on pitch that fit my personality and my feet so well, so I’m looking forward to working with a brand that helps me tell my story in a way that feels true to who I am.” The deal extends beyond performance into lifestyle and campaign work.
New Balance’s View
Andrew McGarty, Director of Sports Marketing Global Football at New Balance, said, “Djed represents the future of football. Fast, expressive and deeply connected to culture. He plays with confidence that feels authentic to who he is, and that individuality on and off the pitch is exactly what New Balance celebrates.”
World Cup Timing
The signing comes as New Balance continues to build its football relevance ahead of a World Cup hosted in North America this summer. Adding a player of Spence’s trajectory, Premier League presence, England squad inclusion, and a distinctive cultural identity gives the brand a live stage at the tournament’s highest level.
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