Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan

Nike is introducing a new design platform, Nike Atelier, with a custom winter ensemble created for Italian tennis player Jannik Sinner, unveiled in Milan during the 2026 Winter Olympics. The one of one look was built around Sinner’s Alpine roots and personal identity beyond tennis, marking the second time Nike has produced such a comprehensive custom lifestyle outfit for a single athlete.

Nike Atelier as a Platform

Nike Atelier is a bespoke design service for signature athletes at key moments away from competition, applying the same athlete first mindset to cultural and lifestyle contexts. Martin Lotti, Chief Design Officer at Nike, leads the platform and described the design philosophy in the official release.

“When you’re designing something one-of-one like this, the process begins the same as it does when we’re creating for competition: by listening to the voice of the athlete,” Marti Lotti said. “What their preferences are and what their needs are, both from a performance point of view and from a visual perspective.”

The Sinner project falls under the All Conditions Gear (ACG) banner, tying Nike’s outdoor performance heritage to a custom garment built for interviews, events, and brand activations during the Olympics rather than on court wear.

Design and Construction details

The ensemble includes a bespoke GORE TEX jacket with deep pleats and a boxy cocoon silhouette, a custom vest featuring Nike’s adaptive A.I.R. technology, tailored pants, and modified ACG Zegama footwear with water protective rubber coating. Raffaella Barbey, Senior Design Director at Nike, oversaw the creation to Sinner’s exact specifications, conducting fittings in Melbourne and refining pieces through multiple iterations.

Personal details include a pure silver carabiner keychain shaped like an elevation map of the Alps, referencing Sinner’s childhood as a competitive skier in the Dolomites before his tennis career. Early jacket versions featured orange piping, but the color palette was softened after direct feedback from Sinner to better align with his personal style.

Commenting on the collaboration, Jannik Sinner said, “When a brand invests this much thought and energy into a single moment, it shows they really care about making the athlete feel special. That’s one of the biggest reasons why I love being with Nike,  they make you feel important.”

He added that style requires self awareness at any given moment. “For a collaboration like this, you really have to get to know yourself. You don’t wear the same fashion at 20 as you do at 40. Style is understanding your personality, right now.”

Nike and Milano Cortina Olympics

The timing aligns with the Milano Cortina 2026 Winter Olympics, allowing Nike to position itself during the world’s biggest winter sports event even though it is not an official partner. Sinner wore the custom pieces during interviews with global fashion media in Milan alongside Martin Lotti and at an ACG relaunch event, including a surprise appearance at Milan Centrale station aboard the ‘ACG Express.’

For Nike, the project shows how the brand can use athlete driven storytelling, craft, and material innovation to create cultural moments outside traditional competition windows.