NikeSKIMS Takes Over Seongsu With Blackpink and a Ballet Inspired Drop

Nike and Skims are taking their partnership to Seoul with a physical moment: the NikeSKIMS Seoul Pop Up is now open in Seongsu, running through March 9, 2026. This event positions the collab squarely in one of the city’s buzziest retail districts. For sneaker and activewear fans, it is the first chance to experience the NikeSKIMS Spring 2026 collection in person in South Korea.

Pop up Marks a New Chapter

The Nike x Skims link up has been billed as one of the most anticipated collaborations in women’s activewear. It pairs Nike’s performance legacy with Skims’ solutions focused fit and styling. After the initial global launch online and in select doors, this Seoul installation signals a push to ground the project in a real world, community facing space. In contrast, the project had previously remained purely digital.

Location and Opening

The NikeSKIMS Seoul Pop Up is located at 20 Yeonmujang 5 gil, Seongdong gu, in the Seongsu neighborhood. It is a short walk from Seongsu Station on Line 2. Doors are open daily from 11:00 to 20:00 from February 26 to March 9, 2026. As a result, visitors have a tight 12 day window to see and try the collection on site.

Collection and In Store Experience

Inside the space, visitors can explore the NikeSKIMS Spring 2026 line. This collection leans into ballet inspired, layered silhouettes and soft seasonal colors aimed at both studio workouts and everyday wear. The pop up also highlights pieces worn by Blackpink’s Lisa in the campaign imagery. This feature acts as an anchor for regional fans who first met the collection through social media and advertising.

Member Perks and Activation

Nike members who purchase NikeSKIMS products above ₩150,000 during the early days of the pop up period can apply for premium workout sessions, including barre, Pilates, and power yoga, with limited spots available via the Nike event page. That approach leans into a wider shift in retail, where big sportswear launches are tied to experiences and training access rather than just product drops.

Why This Matters

The Seongsu pop up offers a focused window into how legacy sportswear and celebrity led shapewear are converging around women’s performance and style. For industry watchers, the space is another data point in how Nike is localizing a global collaboration, using high traffic neighborhoods and short run pop ups to keep momentum behind NikeSKIMS beyond its initial online release.